DALLAS – December 11, 2018 – Softtek, a leading global IT services provider dedicated to creating value through technology, today announced the appointment of Beni Lopez as chief executive officer for Softtek USA & Canada. In this capacity he will lead the organization through its next phase of growth, restructuring and strengthening of go-to-market capabilities.
Beni’s most recent role was chief globalization officer (CGO) at Softtek, where he directed and coordinated the firm’s global accounts strategy. From 2000 to 2010, he held the position of CEO for Softtek USA, helping the company significantly expand its client base and revenue.
“This is the perfect time for Beni to return to leading our US market,” said Blanca Treviño, Softtek President & global CEO. “Beni’s accomplished track record, in-depth knowledge of Softtek largest accounts and strategic leadership, make him a remarkable candidate to help see to fruition our new go-to-market plans and aggressive 2019 goals for the US and Canada.”
Beni has played a central role in defining and executing Softtek’s technology developments, in addition to the company’s globalization and growth strategies. He is experienced in leading innovative new offerings, directing Softtek’s globalization efforts, establishing long lasting partnership with Softtek’s largest clients. Furthermore, Beni mentored the concept of Neashore™ services, pioneered by Softtek in 1997, and expanded Softtek’s frontiers first in the US market and later extending to other global locations, including China.
“I am excited to work with our exceptional people who every day push our business to aim higher and help organizations to continuously run, build and transform their digital platform,” said Lopez. “The pace of change needed to successfully leverage technology expands our opportunities in multiple industries, and I look forward to continue growing our local and global capabilities to evolve together with our clients.”
This month marks Softtek’s 36th anniversary since its beginnings in Monterrey, Mexico. Today, in addition to North America—Softtek’s largest market—the company has presence in Latin America, Europe and Asia.
About Softtek
Founded in 1982, Softtek is a global company helping organizations bridge the digital gap. With presence in North America, Latin America, Europe and Asia, Softtek provides Global 2000 organizations with solutions that create value through technology. Visit www.softtek.com, follow @Softtek, connect with Softtek on LinkedIn and read Softtek’s blog.
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