DALLAS & NEW YORK – December 20, 2024 – The Dallas Mavericks have launched an official dedicated streaming platform for MavsTV to provide fans with unprecedented access through a centralized content destination. Launched in collaboration with Endeavor Streaming and the NBA, the streaming platform will enable local fans to watch all games not exclusively televised nationally, alongside exclusive footage, original on-demand content and highlights on more devices than ever before. MavsTV is available for fans to subscribe and stream via mobile, tablet and desktop web browsers or download the MavsTV app on connected devices, including tvOS, Android TV and Fire TV. Releases for Roku, Samsung and LG TVs will be available in the near future.
"We are thrilled to work with Endeavor Streaming and Softtek to deliver a streaming experience of MavsTV for all of our fans,” said Dallas Mavericks CEO Cynt Marshall. “Our comprehensive content platform provides a one-stop shop for all things Mavs, allowing fans to connect with our team both on and off the court.”
“At Endeavor Streaming, we’re honored to work with the Dallas Mavericks across their streaming technology and direct-to-consumer operations,” said Matt Starker, Chief Business Officer at Endeavor Streaming. “As experts in helping properties and direct-to-consumer services acquire, engage and grow their audiences we see huge potential for the Mavericks and can’t wait to help them realize it.”
Presented by Softtek, a leader in global software engineering, the new streaming platform is powered by the NBA’s Next Gen integrated digital platform and is powered by Endeavor Streaming’s Vesper Platform, a complete end-to-end streaming solution that enables teams, leagues, and federations to build upon and deliver memorable direct-to-consumer streaming experiences for their fans. Endeavor Streaming is also providing business growth and advisory services to support the Dallas Mavericks with their ambitions to attract new fans and grow the team’s audience.
“At Softtek, we’re passionate about redefining fan experiences through innovation,” said Blanca Treviño, President & CEO of Softtek. “The MavsTV platform perfectly captures the essence of connection, bringing fans closer to their team than ever before. We’re thrilled to play a part in making this groundbreaking platform a reality.”
The new streaming service is currently available for fans via a monthly pass for $14.99 or season-long pass for $99.99. For a limited time only and while supplies last, fans subscribing to a season-long pass will receive a $50 Mavs Shop gift card to accompany their season-long subscription. Club Maverick Members still have an opportunity to opt into a complimentary season-long pass until Dec. 31. MFFLs can visit mavs.com/mavstv to subscribe now.
About the Dallas Mavericks:
The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Jason Kidd, General Manager Nico Harrison, CEO Cynt Marshall and Governor Patrick Dumont. Since the inaugural season in 1980-81, the Mavs have won five division titles, three conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.
About Endeavor Streaming:
Endeavor Streaming, a subsidiary of Endeavor, is a global leader in premium video distribution and monetization for live and on-demand content across sports, entertainment, media and lifestyle. Through its complete end-to-end streaming platform and unique service offerings inclusive of advisory and consultancy, growth marketing, custom front-end development and more, Endeavor Streaming helps content creators, brands and rights holders transform, grow and scale their direct-to-consumer businesses. Endeavor Streaming is a trusted partner for leading global brands, delivering tens-of-thousands of major tentpole events annually including UFC fight cards and powering streaming services including, University of Texas’ LHN, WNBA League Pass, UFC FIGHT PASS, NWSL, and more.
About Softtek:
Softtek is a global software engineering partner, driving businesses forward. For over 40 years, the company has helped clients build, implement and run technology that improves lives. The originators of nearshore, Softtek brings innovation closer to business strategy. We’re not about “reinventing” and "reimagining” the business; we drive results. Learn more at www.softtek.com and connect with @Softtek on social media.
