Artificial intelligence (AI) is leading the technology market in 2024, with many companies using it to optimize operations and boost profits. A Gartner® survey shows that 79% of corporate strategies consider AI and data analytics essential for success in the next two years.
However, a Harvard Business Review article from late 2023 reveals that 80% of AI adoption projects fail due to leadership issues, uncertainty about expected outcomes, and misaligned models. This highlights the importance of having a clear and well-documented use case before implementing AI-based solutions.
This whitepaper explores how AI can transform five key retail processes, providing use-case-level guidance to help launch AI-driven transformation projects.
By focusing on emerging technologies like machine learning and advanced analytics, it emphasizes AI’s potential to significantly enhance operational efficiency and customer satisfaction.
Key processes explored:
Rosana Gómez is the Retail Center of Excellence Director at Softtek, with over 16 years of experience in the retail sector. She is passionate about providing companies with industry best practices through innovative processes and technology. Rosana leads her team in developing effective solutions for retail’s biggest challenges and has successfully managed large-scale implementation projects, such as SAP retail implementations, Magento ecommerce platforms, and Blue Yonder-powered supply chain operations, among others. With extensive experience leading global retail teams, she generates synergies across the regions Softtek serves.
As an e-commerce specialist and co-creator of Digital Sales Services by Softtek, Rosana supports Softtek’s SAP CX and Retail practice, driving change and creating impactful solutions for major retailers worldwide.
