A Fortune 500 global beverage company producing and distributing premium beer, wine, and spirits across international markets.
50+ years in the market
US $10B+ revenue
100+ unique brands
As the client’s wine business continued to expand across ecommerce storefronts, partner platforms, and marketing tools, its backend architecture became increasingly fragmented. Order management, inventory, and fulfillment processes were spread across disconnected tools, creating a cumbersome experience for users and internal teams. These growing pains presented the need for a more structured, scalable architecture and toolset to support personalization, efficiency, and growth.
Unify fragmented backend systems to support seamless ecommerce, fulfillment, and customer engagement.
Replace ad hoc workflows with structured architecture and modern digital infrastructure.
Enable omnichannel and direct-to-consumer strategies with better data flow, personalization, and operational scalability.
Accelerate the delivery of new digital capabilities and improve speed-to-insight.
Under a managed services model, Softtek built and now operates a digital operations hub as the foundation of the client’s direct-to-consumer ecosystem. The team leads architecture, development, and ongoing solution management, supporting key processes like order management, fulfillment, and personalized engagement. At the core is a cloud-native order management system that connects with ecommerce storefronts, logistics providers, and marketing tools. We also developed a loyalty and subscription engine to support targeted campaigns and create more personalized customer experiences.
Applied modern architectural principles (MACH, SEI) to ensure modularity, scalability, maintainability, and faster delivery across digital commerce capabilities.
Supported knowledge transfer and cross-functional alignment by visualizing and documenting architecture early using C4 modeling.
Enabled flexible, consistent experiences across storefronts using headless and microservices design to decouple front-end and backend layers.
Enabled personalized CX at scale and faster insights by centralizing customer interaction data across platforms.
Accelerated time-to-value through live in-market testing and an iterative rollout of core capabilities like payment, analytics, and omnichannel readiness.
This initiative gave the client the digital foundation to scale its direct-to-consumer wine business—combining rapid results with a future-ready architecture.
Consolidated customer and transaction data into a single hub, enabling a 360° customer view.
Drove personalization at scale across content, offers, and media.
Supported 10% average year-over-year growth through operational efficiency and better insights.
Streamlined multi-platform transactions by integrating ecommerce and fulfillment and automating inventory management.
Achieved 100% automation of shipping compliance by introducing real-time order triggers across fulfillment systems.
