A reputable online luxury consignment store offering a wide selection of preowned designer clothing, accessories, and jewelry.
US $700M+ revenue
Customer-driven supply
Known for its commitment to authenticity
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Our client faced significant challenges with its existing mobile application, which was not only costly to maintain but also underperforming—evidenced by a low utilization rate and a disappointing rating of just 2.3 stars. Initially only available on iOS and significantly outdated, the app frequently redirected users to the website due to its poor usability, indicating an urgent need for a comprehensive overhaul.
High maintenance costs: Replicating functionalities on both the website and the mobile application was financially and operationally inefficient.
Platform limitation: The app’s availability solely on iOS restricted customer reach and negatively impacted user engagement.
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Selected for our proven efficiency and successful track record with the client, Softtek was tasked with developing the new application. The project spanned four months and utilized a blended delivery approach combining nearshore development with offshore QA and UAT testing, leading to cost and time efficiencies. Our solution focused on overcoming the app’s limitations without merely duplicating the website content, which would not comply with Apple App Store guidelines. Key aspects of our approach included:
Utilizing Flutter: Leveraged for its ability to facilitate simultaneous native development for both iOS and Android platforms.
Agile development: Implemented to ensure flexibility in project management and timely delivery.
Comprehensive payment integration: Enhanced user experience and security by integrating diverse payment systems including Stripe, Apple Pay, Google Pay, Affirm, and PayPal.
In just four months, Softtek successfully developed, tested, and prepared for the deployment of a stable, high-performing application that replicated and enhanced the superb website experience within the confines of the Apple App Store guidelines. This significantly enhanced user experience and market reach.
Launched the app on Android for the first time, creating a new sales channel and broadening market reach.
All updates on the website are automatically reflected in the app, ensuring consistency and improving operational efficiency.
Gained 2,000 new potential clients using Android devices within four months after launch.
Elevated the app’s rating from 2.3 to 4.5 stars within 6 months post-launch, significantly enhancing brand reputation and user satisfaction.
