A provider of essential online services, including domain registration, website hosting, and site-building tools for individuals and businesses in more than 50 markets.
10K+
employees
Empowering 15M+ entrepreneurs
50M+
domain names
With a growing global customer base, our client needed to ensure that its digital products, transactions, and communications were seamlessly adapted to different languages, currencies, and regional standards. Their existing QA processes struggled to keep pace with the complexity of both internationalization and localization testing, affecting the quality and consistency of translated content, UI/UX, and functionality across websites, payment flows, and customer portals.
Ensure flawless digital experiences by validating translations, UI consistency, and functionality across multiple languages and regions.
Accelerate time to market for localized products and features while maintaining high quality and usability.
Improve scalability and efficiency through standardized testing frameworks and test automation.
With 10+ years of experience in QA localization testing, Softtek provides a scalable, structured, and automation-driven approach to support the client’s global release strategy. Operating under a managed services model, we leverage manual and automated testing, nearshore delivery, and internationalization best practices to ensure localized digital experiences meet the highest quality standards across languages and markets.
Scope: Covered test case and test plan creation, manual test execution, test coverage reporting, and localization testing across key platforms, including front site, domain page, SSL, hosting, site builder, and customer-facing dashboards.
Localization and internationalization testing: Ensured translations, UI/UX consistency, and functional accuracy across all languages and markets, validating regional payment transactions, web content, and multivariate dashboard experiments.
Test automation and observability: Integrated Softtek’s intelligent test automation accelerator, allowing QA teams to autonomously generate and execute test scenarios. AI-driven analytics pinpoint gaps and optimize regression testing, while custom tools, dashboards, and VMs enhance execution and tracking.
QA maturity boost: As a TMMi Level 5 certified provider, we implemented enhancements in defect prevention, reusability, automation strategy, shift-left testing, and knowledge base expansion.
Flexibility and scale: Fully ramped up to 25+ QA engineers within three months, balancing on-site and nearshore delivery. The team scales dynamically with demand fluctuations and enables on-demand testing during critical release periods.
Since beginning this ongoing service, our client continues to deliver high-quality digital experiences to its global customers while accelerating releases, improving accuracy, and reducing defects. With the ability to rapidly scale testing based on release demands, localization and internationalization efforts now keep pace with rapid business growth.
0% defect leakage into production for critical (P0/P1) issues across global releases.
100% test cases documented and tracked, improving standardization and knowledge.
10% reduction to invalid bug rate.
Reduced delivery time for high-priority localized features and updates.
Stronger global brand consistency with localized nuances.
