WHAT:
Softtek, a global software engineering partner driving companies forward through technology that improves lives, has been named a finalist for the “BEST IN VENUE & FRANCHISE OPERATIONS TECHNOLOGY” category at the 2025 Sports Business Journal (SBJ) Tech Awards. This recognition highlights Softtek’s commitment to innovation and excellence in technology solutions that enhance operations and fan experiences within the sports industry.
WHO:
Nominees in this category include:
WHEN & WHERE:
The winners will be announced at the SBJ Tech Awards Ceremony on March 4, 2025, at The Venue at Hard Rock Hotel, New York City.
WHY:
Softtek’s nomination underscores its role in driving digital transformation for sports franchises and venues. Real Madrid is partnering with Softtek to better capitalize on the global football (soccer) giant’s 600 million fans to drive exponential growth in global sales by building an international fan community through personalized experiences.
THE IMPACT:
The results, thus far, include a 5.3 times increase in e-commerce revenue, 2.5 times growth in mobile app revenue, and 8.9M average monthly visitors to madridistas.com (the most visited football club website in the world for 8 consecutive years) — directly linked to the Club’s fan-centric approach.
For more information about the 2025 Sports Business Awards: Tech, visit: https://www.sports-business-awards-tech.com/2025/.
For more information about Softtek’s digital fan engagement ecosystem for professional sports teams, visit: https://www.softtek.com/fan-engagement.
About Softtek
Softtek is a global software engineering partner, driving businesses forward. For over 40 years, the company has helped clients build, implement and run technology that improves lives. The originators of nearshore, Softtek brings innovation closer to business strategy. We’re not about “reinventing” and "reimagining” the business; we drive results. Learn more at www.softtek.com and connect with @Softtek on social media.
Media inquiries:
Karen Liedl
media.relations@softtek.com
