DALLAS — December 16, 2024 — Today, the Dallas Mavericks and Softtek announced a multi-year agreement, naming Softtek the Official Technology Sponsor of the Dallas Mavericks. Softtek, a global software engineering partner, is renowned for driving digital transformation and delivering innovation and efficiency at scale for businesses worldwide. This sponsorship will leverage Softtek’s expertise to fuel the Mavericks’ digital transformation and support key community initiatives, including the Girls Empowered by Mavericks (GEM) program and the to-be-announced MavsTV streaming service.
"The Dallas Mavericks are thrilled to join forces with Softtek, a sponsor that shares our commitment to innovation and community impact,” said Brittanie Boyd, SVP of Corporate Sponsorships for the Dallas Mavericks. “We look forward to working together to create unforgettable experiences for fans locally and expand our reach on a global scale."
“This sponsorship is an exciting opportunity to bring together innovation and purpose,” said Blanca Treviño, President & CEO of Softtek. “At Softtek, we believe technology has the power to transform not just businesses but also lives. Collaborating with the Dallas Mavericks lets us create meaningful fan experiences and support meaningful programs that resonate far beyond the game.”
To learn more about Softtek, visit softtek.com.
About The Dallas Mavericks:
The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Jason Kidd, General Manager Nico Harrison, CEO Cynt Marshall and Governor Patrick Dumont. Since the inaugural season in 1980-81, the Mavs have won five division titles, three conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.
About Softtek:
Softtek is a global software engineering partner, driving businesses forward. For over 40 years, the company has helped clients build, implement and run technology that improves lives. The originators of nearshore, Softtek brings innovation closer to business strategy. We’re not about “reinventing” and "reimagining” the business; we drive results. Learn more at www.softtek.com and connect with @Softtek in social media.
