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Softtek Appoints David Jiménez as Global CEO; Blanca Treviño Becomes Executive President

Blanca Treviño Assumes Executive Presidency and Continues as President of the Board of Directors


MONTERREY, Mexico — April 28, 2026 — Softtek, a global software IT services company, today announced the appointment of David Jiménez as Global CEO, effective October 1, 2026. Approved unanimously by the Board, the appointment reflects Softtek’s evolution toward an AI-powered, outcomes-based model. 

Blanca Treviño, who has served CEO for 26 years and was named to Forbes’ 2025 World’s Most Powerful Women list, will become Executive President and remain President of the Board. Jiménez will lead strategy execution, operations, and business results.

A Dual-Focus Leadership Model Built for the AI Era

Separating these roles reflects Softtek’s conviction that each demands distinct, full-time focus. This accompanies Softtek’s shift from traditional IT services toward an outcomes-based model — embedding AI directly into client workflows to drive measurable business impact. 

About David Jiménez

Jiménez is a 15-year Softtek veteran, most recently serving as Managing Director of the global Consumer Packaged Goods (CPG) unit. His institutional knowledge and clear-eyed view of how AI and digital transformation are reshaping most every industry makes him the right leader for Softtek’s next chapter. 

“Softtek is the result of the efforts of thousands of people — talent that has taught us not just to adapt to change, but to get ahead of it. David has been part of this team for 15 years and understands it perfectly. He has the experience to manage, the talent to build, and the instincts to lead.” — Blanca Treviño, Executive President and President of the Board, Softtek 

“It is an honor and a privilege to take on this role at a company with Softtek’s history. My commitment is to continue creating value for our clients, employees, shareholders, and strategic partners. Caring for our people and Softtek’s culture — our most valuable assets — will always be my top priority.” — David Jiménez, incoming Global CEO, Softtek 

About Softtek
At Softtek, we drive the strategic development of our clients through software engineering. For more than 40 years, we have helped leading companies develop, implement, and manage technology capable of improving people’s lives. Pioneers of the Nearshore model, Softtek connects innovation to business strategy. We don’t claim to “reinvent” or “reimagine” the business — we deliver results. 

For more information, contact:
Karen Liedl
media.relations@softtek.com