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CASE STUDY/ AUTOMOTIVE

Driving data operations fit for a multinational automotive leader

Agile Portfolio Evolution | NextGen IT Operations

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About the customer

American multinational automobile manufacturer.

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100+ years of automotive excellence

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100K+ employees

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$100B+ revenue

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Business challenges

Our client faced mounting inefficiencies in how dealership data was acquired and managed. Each dealer-facing application required a separate integration with a dealership management system (DMS), leading to costly redundancies, disconnected workflows, and an increasingly complex data infrastructure. Without a centralized data strategy, the company was effectively paying multiple times for the same data, increasing licensing, maintenance, and support costs.

1

Gain real-time insights into dealer operations, such as inventory, vehicle servicing, and more.

2

Reduce inefficiencies from manual data entry and disconnected systems in daily dealer workflows.

3

Scale and standardize DMS data connectivity across global markets.

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How Softtek comes into play

Softtek partnered with the automotive leader to modernize its DMS data strategy, leveraging its global nearshore presence to impact over 50 markets throughout the USA, LATAM, and Europe. Using dedicated Agile pods (one for data, one for Java) and modern data processing solutions like Hadoop, we migrated core applications from mainframe systems to maximize data availability, reliability, and cost efficiency.

Migrated legacy infrastructure to Hadoop, replacing outdated mainframe systems with a high-performance data processing environment.

Replaced redundant DMS integrations with a centralized data strategy through a single, reusable data layer for unified dealer data ingestion and integration.

Modernized dealer facing applications, optimizing platform functionality, automating key workflows, and streamlining API connectivity.

Improved retail inventory management (RIM) processes, automating anomaly detection to reduce inefficiencies in order and inventory management.

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Business impact

With a more connected and data-driven dealer network, the company eliminated redundant integrations, reduced costs, and improved decision-making. By adopting a "buy once, use everywhere" approach to DMS data acquisition, they cut infrastructure expenses while ensuring dealers had faster, more reliable access to key systems. Real-time data availability enabled better forecasting, inventory management, and operational agility, improving dealer and corporate efficiency.

DMS

Expanded the unified DMS network, now supporting 7,000+ dealers across 50+ markets.

Computadora

Reduced infrastructure and licensing costs by consolidating dealer data connectivity under a unified strategy.

ShoppingCart

Accelerated speed to market for new services and initiatives tied to dealer data.

Target

Streamlined daily dealer operations, including inventory management, parts pricing, vehicle servicing, and more.

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