Fitness & Wellness

Rebuilding membership value through data and technology

We empower organizations to incorporate technology into the fitness & wellness ecosystem, optimizing operations and elevating service quality for maximum impact and revenue growth. With deep industry knowledge and a technology-agnostic approach, our services easily adapt to diverse platforms and emerging innovations.

SUMMARY

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OVERVIEW

SUMMARY

Approach

Our Offer

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Our approach to industry challenges

High member expectations, advanced competition, and increased data granularity generate unique challenges for the industry. A resilient technology strategy is crucial for reducing costs, increasing member engagement, and maximizing the business ROI.

Constrained IT Funding

We identify and propose strategies to reduce operational costs, focusing on enhancing visibility and leveraging automation in IT and business processes.

Inconsistent Digital Experience

We refine digital interactions to deliver seamless, high-quality user experiences that exceed modern consumer expectations.

Fragmented Digital Product Ecosystem

We address market fragmentation by improving product integration and functionality, ensuring a connected wellness ecosystem for members.

Elevated Churn Rate

We leverage Softtek's AI-driven data modeling to identify at-risk members by utilizing data and insights from member journeys, thereby enhancing engagement and creating unique experiences.

Lack of Data Intelligence for Effective Interventions

We help enterprises achieve a member 360 view, providing insights that enable the personalization of services and individual wellness journeys.

Our offer: Rebuilding membership value through data and technology

Softtek empowers fitness and wellness organizations to integrate and improve their digital ecosystems. We increase member engagement across multiple channels, optimize IT operations, and provide invaluable insights for a deeper understanding of members to boost their lifetime value.

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Why choose Softtek?

Geographic footprint advantage: Leveraging the expertise of over 15,000 professionals across 15 Global Delivery Centers, we deliver high productivity and low attrition rates through our global nearshore services
Maximizing technology utilization: With deep industry knowledge, we ensure optimal use of technology to maximize business value
Technology agnostic approach: Remain adaptable by not being tied to specific platforms or innovations

New personal best! Our clients have achieved:

10-20% member churn reduction

Up to 45% reduction to IT spend

Improved conversion rates using member 360 data insights

Positive ROI on digital product/service launches

TESTIMONIAL

No turnkey solutions for large fitness operators? No problem

See how custom development and integration is boosting operations and CX at over 200 clubs.

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FITNESS INFOGRAPHIC

Looking to strengthen member engagement and retention, prioritizing the time-to-value?

Blending the communal atmosphere of in-person gyms and studios with the customization and innovation of tech-driven experiences. That’s the key to elevating the member journey and growing the business.”

Victor Mastache