Digital 2016

The Agile Enterprise
Feb 17th - 19th, 2016
Cancun, Mexico

In a fast-moving world, organizations need to adopt operating models that allow them to embrace market, organizational, and operational changes as a matter of routine. To be able to move quickly and easily; to be agile.
At Softtek we believe that software is one of the most powerful tools that organizations have at their disposal; a tool that is playing a major role in how enterprises can increase their agility by responding to, and setting new market conditions.

In this 2016 Softtek Innovation Summit, we’ll explore several examples on how organizations are embracing the power of software. The technologies, processes and organizational models they are embracing. We’ll hear from thought leaders and practitioners, and gain insights on how companies are increasing their enterprise agility.

Alex Camino
Alex Camino Softtek
Chief Marketing Officer
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Twitter: @GlobalNearshore

About

Today’s consumer market can undergo drastic changes from one day to the next. Leading organizations are not just keeping a close pulse on business trends, but they’re adopting agility and embracing flexibility across the enterprise in order to respond strategically.

The Agile Enterprise is the central topic of our 2016 Digital Innovation Summit. Let’s exchange ideas, successful and not-so successful stories, learn from one another and interact in a relaxed, yet intellectually engaging environment, this coming February in Cancun.

Our event gathers a group of executive IT practitioners with diverse backgrounds from all over the Americas, sharing their experience in ideating, designing and deploying solutions for the digital world. Through thought-provoking presentations and activities, the Digital Innovation Summit provides real, actionable and reflective takeaways around the way people and technology are redefining the future.

Hotel & Logistics

Secrets The Vine Cancun - Bedroom
Secrets The Vine Cancun - Pool
Secrets The Vine Cancun - Terrace


Found on the coast of the Yucatan Peninsula, Secrets The Vine Cancun is located on one of the world’s most picturesque beaches, the enticing white sand beaches of the Caribbean Sea. This chic, contemporary adults-only haven combines the natural beauty of the Yucatan Peninsula with the elegance and unlimited luxury of a world-class resort.

Featuring an All-Inclusive concept, this beautiful oceanfront resort has jaw-dropping views of the Caribbean Sea and Nichupte Lagoon, along with four refreshing infinity pools and an immense spa with 14 beauty and rejuvenation areas for your stay on Mexico's Caribbean coast. This beautiful destination is located just nine miles southwest of the Cancun International Airport.

Airport-hotel-airport transportation for the Digital Innovation Summit will be provided by the organizers.

For questions or concerns, please contact Katya Hernandez at This email address is being protected from spambots. You need JavaScript enabled to view it..

The Location

Situated between the Gulf of Mexico and the Caribbean Sea, the Yucatan Peninsula comprises the Mexican states of Yucatan, Campeche and Quintana Roo. With world-famous archaeological sites, enchanting colonial cities, romantic haciendas and resorts, beautiful beaches and distinct cuisine, the Yucatan Peninsula is a great vacation destination.

This is the homeland of the Maya, who built cities and ceremonial centers in ancient times, and still give the area a distinctive cultural feel. The Yucatec Maya language is still spoken, along with Spanish.

The Yucatan Peninsula is paradise for beach lovers! Beaches on the Caribbean coast have white sand and astonishing blue turquoise water.

Cancun is Mexico's most visited tourist destination. There's golf, tennis, lots of shopping facilities and a remarkable biodiversity. There are four hundred seventy-five bird species, over a hundred different mammals and twelve hundred plant species.

The beautiful ocean is home to over two thousand five hundred marine species with five hundred different tropical fish.

Cancun is located in the State of Quintana Roo at the most southern tip of the peninsula. It is divided into two sections: the Hotel Zone [Zona Hotelera] which is a 22 km sandy strip of land between a lagoon and seaside hotels located on Cancun Island and Cancun City/Downtown [El Centro] which is home to the many Mexicans who live in the district.

Agenda

Wednesday, February 17th

5:30pm - Event kickoff!: Cocktail Reception

6:00pm - Welcome Remarks & Summit Highlights
Alex Camino, CMO, Softtek / Blanca Treviño, President & CEO

6:30pm - MexicoIT
Guillermo Gonzalez, CEO, MexicoIT

6:45pm - Keynote: The Responsive Organization
Aaron Dignan, Author of "Game Frame: Using Games as a Strategy for Success" and Digital Consultant

7:45pm - Dinner
Poolside

Thursday, February 18th

8:00am -Kickoff Day 2 / Agenda Review
Alex Camino, CMO, Softtek

8:10am - What is a Chief Digital Officer Anyway?
David Mathison, Futurist and CEO, CDO Club

9:00am - ITO for the Digital World
Marcos Jimenez, CEO, Softtek USA & Canada

9:45am - Break

10:05am - Panel: Lessons Learned in Continuous Delivery and DevOps
Paul Cooper, CIO, National Research Corporation
Claude Bédard, Chief IT Advisor, Caisse Centrale Desjardins
Jaime Palacios, Practice Director, Development & Continuous Delivery, Softtek
Moderator: Sanjoy Gupta, VP Business Development, Softtek
more (+)

Embracing faster delivery approaches, such as continuous delivery, is easier said than done. According to a leading analyst firm, 70% of agile transitions will fail. When it comes to DevOps, Agile practices, Lean principles, Continuous Delivery, what's true? What's works? What doesn’t?

10:50am - Panel: How to Source in a Fast-Changing Digital Ecosystem
John Seral, Advisory Partner, Clayton Dubilier & Rice
Harvey Glukman, SVP & Partner, ISG

Dave Muller, SVP, Alsbridge
Carlos Hernandez, Partner, Avasant
Moderator: Federico Ferreres, VP Marketing, Softtek USA
more (+)

Having the right partners, sourcing approach, governance and delivery models is probably the single most important decision for CDOs, CTO and CIOs to make. The technology landscape and the delivery approaches are changing so fast, that we tasked some of the brightest minds in the technology sourcing industry to share what the future lies ahead. Welcome to Sourcing for Digital.

11:35am - Break



11:50am - Leadership Interview: Evolving the IT Organization to Support Rapid Business Growth
Mark Hagan, CIO, Envision Healthcare Corporation
Moderator: Ricardo Gonzalez, SVP, Business Development, Softtek USA
more (+)

Rapid business growth, acquisitions and successful new products will require a rethinking of priorities within the IT department. In this Q&A session we explore the journey of a leading company in the healthcare services to sustain rapid business growth while remaining efficient and responsive.



12:20pm - RunLean: Softtek's Agile Improvement Framework
Fernando Mendez, SVP Operations, Global Accounts, Softtek
more (+)

RunLean: Softtek's Agile Improvement Initiative

It’s clear that the only way to remain at the forefront, and to obtain the positioning we’re aspiring, is to continually RENEW ourselves and IMPROVE every day. We can’t let arrogance to blind us; humility and the willingness to learn those around us is fundamental. Under this context, today more than ever, we must embrace the diverse and innovative ideas that each generation contributes to our mutual growth, and inspire each other with energy and passion for what we do every day.

Softtek’s RunLean initiative fosters this continuous improvement based on the entrepreneurial spirit that has brought us to where are today, on the innovation and passion for what we do daily, on the joint collaboration from everyone to make the ONE SOFTTEK project a reality, on the leadership and the energy that has always characterized us, and on the re-ignition of the speed with which must operate.

RunLean is helping us achieve the enterprise agility that will allows us to respond to the challenges of transformation and our continual evolution.

12:45pm - Lunch



2:15pm - Making The Industrial Internet of Things Real
Jay Barrows, Chief Sales Officer, GE Digital
more (+)

Learn how GE is leveraging the industrial internet to transform both internally and externally. Hear about key industry and customer outcomes that will forever change the way you approach the industrial marketplace.

3:00pm - Break

3:15pm -Transitioning to truly agile IT organizations
Vic Bhagat, Former CIO EMC & GE Corporate
Jose Guereque, CIO, Arca
Steve Fernandez, CIO, Conisus
Moderated by: Andre Arbelaez, Chief Strategy Officer, Softtek USA

more (+)

Hear directly from leading CIOs and CTOs on how they are approaching the journey to enable enterprise agility, and business-focused innovation. Explore the different paths, strategies and innovative approaches in a candid discussion about the future blueprint of modern IT organizations.

4:00pm - Break

5:00pm - Break / Dinner at hotel restaurants

8:00pm - Mayan Experience
Poolside (Wear white!)

Friday, February 19th

8:30am - Kickoff Day 3
Alex Camino, CMO, Softtek

8:40am - Panel: The Partner Ecosystem - From Commodity to Joint Value Creation
Daniel Hebda, VP of Operations, Mega International
Mariely Bandas-Franzetti, Executive Director, IT Services, Dell
Viviane Martins, Partner, FALCONI

Rob Sadowski, Director, Technology Solutions for RSA
Moderated by Camila Casale, SVP Consulting Services, Softtek USA

more (+)

Organizations are increasingly looking for Agility and collaboration to achieve business objectives. In this panel we explore the role of Partners and vendors to jointly create value for their clients, and how they should be collaborating in the future in alignment with client value creation objectives shared across the partner ecosystem.



9:25am - EA’s Digital Transformation: From physical boxes to games as a service
Jason Harris, Senior Director, Worldwide External Development Services, Electronic Arts
more (+)

Very few industries have embraced the digital transition as fast and as profoundly as the gaming industry. In this session, hear from Jason Harris, EA, as he shares the digital transformation story of the most iconic gaming company in the world: Electronic Arts.

9:55am - Break



10:10am: Are You Ready for Next Generation Artificial Intelligence, Analytics and Robotics?
Ricardo Garza, Director, Operations Innovation, Softtek

10:35am - Keynote: Build an App+ Strategy for Mobile
Julie A. Ask, VP & Principal Analyst, Forrester Research

more (+)

The wild west of digital business is over. Consumers are consolidating their interactions to a handful of apps and platforms which in turn increasingly control access and engagement. To succeed, you will need to learn how to borrow, earn, rent, or buy moments from these ubiquitous platforms to win, serve, and retain customers. So, yes, continue to build your own experiences for your most loyal and frequent customers. Julie Ask will explain how to find your customers on the key platforms and engage them there; how to go beyond media buys to create strategic partnerships and garner insights, not just impressions; and how to engage in context — and shape your engagement strategies and content for the platforms your customers actually use.

11:25am - Closing Remarks

11:30am - End of Event

Speakers

Aaron Dignan - Author and Digital Consultant
Aaron Dignan
Alex Camino - Chief Marketing Officer
Alex Camino
Blanca Treviño - President & CEO of Softtek
Blanca Treviño
Bryan Phillips - SVP & CIO at Maritz Motivation Solutions
Bryan Phillips
Carlos Hernandez - Partner at Avasant
Carlos Hernandez
Claude Bédard - Chief IT Advisor at Desjardins
Claude Bédard
Daniel Hebda - VP of Operations, MEGA International
Daniel Hebda
Dave Muller - Managing Director at Alsbridge
Dave Muller
David Mathison - CEO at Chief Digital Officer Summit and CDO Club
David Mathison
Fernando Mendez  - SVP, Operations, Global Accounts at Softtek
Fernando Mendez
Guillermo González - Executive Director, MexicoIT
Guillermo González
Harvey Gluckman - ISG Partner, America's Vertical Leader
Harvey Gluckman
Jaime Palacios -
Jaime Palacios
James Hanna - Chief Technology Officer at AssetMark
James Hanna
Jason Harris - Senior Director of Worldwide External Development at Electronic Arts
Jason Harris
Jay Barrows - Global Chief Sales Officer at GE Digital
Jay Barrows
John Seral - Advisory Partner at Clayton Dubilier & Rice
John Seral
Jose Güereque  - CIO at Arca Continental
Jose Güereque
Julie A. Ask - VP, Principal Analyst at Forrester Research
Julie A. Ask
Marcos Jimenez - CEO of Softtek USA & Canada
Marcos Jimenez
Mariely Bandas-Franzetti - Executive Director of IT Services at Dell
Mariely Bandas-Franzetti
Mark Hagan -  CIO at Envision Healthcare Corporation
Mark Hagan
Paul Cooper - CIO
Paul Cooper
Ricardo Garza - Director of Operations Innovation at Softtek
Ricardo Garza
Rob Sadowski - Director of Technology Solutions at RSA
Rob Sadowski
Viviane Martins - Partner, Falconi
Viviane Martins



Aaron Dignan - Author and Digital Consultant

Aaron Dignan
Author and Digital Consultant

Everywhere he looks, Aaron Dignan sees the same phenomenon. Our most trusted and important institutions – in business, healthcare, government, philanthropy, and beyond – are struggling. They’re confronted with the fact that the scale and bureaucracy that once made them strong are liabilities in an era of constant change. For the past eight years, Dignan and his team have been studying the fastest growing, most profoundly impactful companies of our time. What they’ve found is that this new guard represents a major shift in organizational values. Dignan contends that teams everywhere need to upgrade their organizational operating system and adopt a new way of working that prioritizes purpose, networks, emergence, adaptivity, empowerment, and transparency.

As a transformation partner, Dignan and his team have advised the leadership at global brands like GE, American Express, Hyatt, PepsiCo, The Bill and Melinda Gates Foundation, Ford Motor Company, and The Cooper Hewitt National Design Museum on their future in an increasingly technophilic world.

Dignan is an active investor and helps build partnerships between the startups and end-ups he advises. Investments include companies like Crystal, MakeSpace, and Earnest. He sits/sat on advisory boards for GE, American Express, and PepsiCo, as well as the board of directors for Smashburger. He is the author of Game Frame: Using Games as a Strategy for Success.




Alex Camino - Chief Marketing Officer

Alex Camino
Chief Marketing Officer

Alex joined Softtek in 1995 and today he leads the organization’s global marketing and communications efforts as CMO. His team has contributed to making Softtek one of Latin America’s most successful IT brands, bringing the nearshore industry to global prominence in the process.

His team is responsible for brand awareness, demand generation, lead generation, as well as generating sales acceleration and customer growth tools, which support Softtek’s sustained growth. Founded in 1982, Softtek is a global provider of technology services and solutions, helping clients to thrive in the digital era, to and from the Americas. The company is frequently referenced in leading analyst publications and has been included in Gartner's Magic Quadrant for SAP Application Management Services, Worldwide (2013, 2014, 2015) and was the only non-Indian vendor included in Gartner’s Magic Quadrant for Offshore Application Services in 2006 & 2007.

Alex has authored several publications around the topics of outsourcing, nearshoring, Mexico, Total Cost of Engagement and enterprise agility, which has contributed to positioning nearshore and Latin America as a viable Information Technology hub. He is a frequent conference speaker and event host in promoting the nearshore and IT services industries.




Blanca Treviño - President & CEO of Softtek

Blanca Treviño
President & CEO of Softtek

Blanca Treviño is currently President and CEO of Softtek, a position she was appointed in 2002. Under her leadership, Softtek has become the leading information technology services company in Latin America. As President, Blanca has positioned Softtek as a key part of Mexico, opening its doors to the United States as a provider of IT services. This shaped what is known today as Nearshore, Softtek's trademarked delivery model, and a term widely used in the industry to define outsourcing services provided by countries within close proximity.

Throughout her 25-year career, Blanca has gained international recognition as a promoter of the IT services industry in and from emerging countries. To help increase the participation of Latin America in the IT field, Blanca has collaborated with various government administrations in the early strategies of development.

Named Forbes’ “50 Most Powerful Women in Mexico” and as a member of the World Economic Forum’s B20 Task Force on ICT and Innovation, Blanca has received many industry recognitions including 1st woman inducted into the IAOP Outsourcing Hall of Fame, named a global leader and entrepreneur by Endeavor; and was included in the list of the Top 25 Businesswomen by The Latin Business Chronicle. Her thought leadership has been featured in such media as The Huffington Post, Quartz, Linkedin’s “Influencer” network—and most recently, CNN en Español, among other trade publications.




Bryan Phillips - SVP & CIO at Maritz Motivation Solutions

Bryan Phillips
SVP & CIO at Maritz Motivation Solutions

As Senior Vice-President & CIO of Maritz Motivation Solutions, Bryan Phyllips is responsible for managing strategic technical direction and execution for all MMS business unit products and services. He currently leads the innovation/IT strategy with a portfolio of 30+ initiatives to be executed over the next 3-5 years. Bryan's current IT transformations include a new state-of-the-art rewards platform, employee SaaS-based motivation solution, channel sales solutions, individual travel solution, and loyalty/communication life-cycle engine.




Carlos Hernandez - Partner at Avasant

Carlos Hernandez
Partner at Avasant

Mr. Hernandez is an accomplished bilingual management consultant and business and technology transformation solutions executive who brings more than 20 years of professional experience in both senior IT management and consulting in the sourcing and strategy space. Carlos currently leads Avasant’s Global Strategic Sourcing practice and recently led the sourcing strategy and vendor management practice for North America at Gartner where he provided thought leadership in the Vendor Management and governance space.

Carlos also has broad experience in international strategy and transformation engagements for global organizations, having led and participated in engagements spanning the entire IT sourcing lifecycle. His engagements include international clients in Europe, Latin America, and the U.S. Prior to joining Avasant as Partner and practice lead, Carlos was a Director at Alsbridge, Gartner and Senior Consultant for IBM.




Claude Bédard - Chief IT Advisor at Desjardins

Claude Bédard
Chief IT Advisor at Desjardins

Claude is the lead IT Guru of a dual purpose team responsible for delivering and operating Desjardins’ Large Enterprise banking systems. With over 25 years’ experience in the field, he mentors and guides architects, developers and IT ops staff in delivering efficient and productive business applications and services. Operating in both the traditional project landscapes and in a continuous delivery framework, he helps maintain Desjardins IT competitive edge by always being aware of the broader business picture that the IT team supports. He also acts as lead IT investigator during major incidents and keeps an eye out for new technologies.

Prior to Desjardins, he used his ITIL knowledge to design and build a complete change delivery process for ScotiaBank that resulted in a $140M recurring annual cost avoidance benefit by drastically reducing development miscues and ensuring the delivery of solutions that better met the business needs of the Bank. In 1990, he founded the first Canadian Internet Café in Montreal.

Claude studied Computer Engineering at Waterloo University and Computer Sciences at the University of Montreal.




Daniel Hebda - VP of Operations, MEGA International

Daniel Hebda
VP of Operations, MEGA International

In his role as Vice President of Operations, Daniel Hebda manages client engagement and experience. He oversees complex, enterprise wide engagements in the fields of enterprise and business architecture to support the management of enterprise complexity and the alignment of strategic vision to architecture driven business outcomes.

Daniel's comprehensive understanding enables him to provide direction on tool utilization, administrative design, product customization, and general project execution. He manages the consulting, pre-sales, technical support, and IT departments at MEGA NA, and he also acts as an advisor to business development and sales activities.




Dave Muller - Managing Director at Alsbridge

Dave Muller
Managing Director at Alsbridge

Dave Muller is a Managing Director at Alsbridge. Dave came to Alsbridge through the 2012 acquisition of Telwares, where he was President. At Telwares, Dave was responsible for leading the organization through several critical revenue growth and service expansion periods. Dave also established key operating relationships within many of the global network service providers and their executives. During his tenure at Telwares Dave held several key executive positions including; SVP Engagement Delivery, COO, Managing Director, and President.

Prior to Telwares, Dave was with MCI (now part of Verizon), where he ran the global pricing organization. In this role, Dave was in charge of directing MCI's custom contract team, where he garnered extensive experience in developing and leading key enterprise acquisition and retention strategies. As such, Dave was responsible for developing successful service and contract solutions, personally negotiating some of MCI's largest customer contracts. This experience and deep industry knowledge brings an extremely valuable set of resources to Alsbridge's clients.

As Managing Director at Alsbridge, Dave is applying his 25 years of industry expertise to help our clients optimize their network and IT services and drive significant operational expense savings in the process. Through establishing and maintaining deep, trusted-advisor relationships with our clients, Dave and the Alsbridge team are able to design, source, and implement custom, industry-leading network technology solutions for those clients.




David Mathison - CEO at Chief Digital Officer Summit and CDO Club

David Mathison
CEO at Chief Digital Officer Summit and CDO Club

David Mathison is the curator of the Chief Digital Officer summit and founder of the CDO Club. He is the world’s leading authority on Chief Digital and Data officers, and has been quoted by the Financial Times, the Wall Street Journal, Computerworld, McKinsey & Company, MIT Sloan Management Review, CMS Wire, ZDNet, Fierce CIO, and I-CIO, among others.

He was previously the founder and Managing Director of the Digital Media practice at Chadick Ellig, a premiere executive search consultancy named by Business Week as “one of the world’s most influential headhunters. Mathison’s book, BE THE MEDIA, was featured in the NY Times after he pre-sold over 5,000 copies in 11 days via his web site, Twitter, and Facebook. He has given keynote presentations everywhere from Columbia University to the United Nations (3 times in 2010), from Amsterdam to Zagreb.

From 1999-2001 he was founder and CEO of the Kinecta Corporation where he raised $30 million in under 2 years. Kinecta was acquired and is now part of Oracle (NASDAQ: ORCL).

From 1994-1999 Mathison was Vice President with Thomson Reuters, the world’s largest news agency, where he pioneered online content syndication.

Mathison earned his Masters degree from Columbia University in 1995.




Fernando Mendez  - SVP, Operations, Global Accounts at Softtek

Fernando Mendez
SVP, Operations, Global Accounts at Softtek

Fernando joined the Softtek team in 1987 with a powerful desire to transcend. Today, as SVP of Operations, Fernando leads the Global Accounts operations team, to ensure they meet and exceed the service delivery goals for each and every client all around the world.

He has participated in multiple roles, spanning sales, operations, and admin in different industries, markets, and technologies and has been a Softtek partner since 1988.

Fernando has always firmly believed in the entrepreneurial spirit that has been fundamental in Softtek’s philosophy and an important reason for its growth. He strongly supports the innovation, passion, collaboration, continuous improvement, leadership, and energy that has always characterized Softtek.

The growing importance of agility and speed in decision-making facing challenges and pressures for transformation is what inspired Fernando and a talented team to launch the RunLean initiative at Softtek.

He holds an Electronic Systems Engineering degree from Instituto Tecnológico de Estudios Superiores de Monterrey, a Directive Perfection Program (AD2) from IPADE and an Education Master Degree from Universidad de Navarra




Guillermo González - Executive Director, MexicoIT

Guillermo González
Executive Director, MexicoIT

As of February 2014, Guillermo González King was appointed CEO for MexicoIT, an Industry program operated by Mexico´s National Chamber of Electronics, Telecommunications and Information Technologies, in a coordinated effort with the country´s Federal Ministry of Economy. The program´s goal is to increase awareness of Mexico´s expanding global-ready IT ecosystem, showcasing the lasting and impactful commitment to building a formidable technology-focused population. This joint effort between industry and government has led to Mexico being positioned by several analyst firms as the most influential Nearshore outsourcing market in the Americas.

Prior to joining MexicoIT, Mr. González King held several positions in ProMéxico, Mexico´s Investment Promotion Agency and the Ministry of Economy. He has over 15 years’ experience in project management for private firms.

Mr. González King is an International Business graduate and holds post graduate studies in International Trade, Project Management and Agribusiness.




Harvey Gluckman - ISG Partner, America's Vertical Leader

Harvey Gluckman
ISG Partner, America's Vertical Leader

As Partner responsible for ISG's America’s Retail, CP&G, Travel & Transportation, Hospitality and Technology industries, Mr. Gluckman offers ISG's clients extensive knowledge and insight gained from some of the largest and most complex transformational sourcing initiatives in the industry. His wide range of experience spans the architecture of merger and acquisition, joint venture, divestiture and creative transaction structures, including adept use of cost-quality relationships in setting efficiency goals for corporate business support functions. Harvey is among ISG’s most accomplished experts in the evaluation of complex global sourcing alternatives and has deep internal and external sourcing expertise that spans all aspects of IT and many other business processes.

With more than 25 years of industry experience, he has been directly involved in more than 80 service delivery strategies, assessments and outsourcing relationships extending across business process and IT impacting his clients operational budgets exceeding US $30 billion dollars. Harvey has been a sought-after expert and advisor in the areas of sourcing industry trends, global sourcing strategies, governance operating models, and emerging service delivery models within the industry. Harvey’s global expertise all major regions including India, Europe, Latin America, Mexico, Canada, and Asia.Prior to joining ISG, Harvey held a number of progressive positions of responsibility for EDS, including financial controller, business development manager and new business financial analyst. He has extensive international experience where he supported new business development and outsourcing transactions in all Scandinavian, Northern Europe, Latin America and Asia Pacific countries.

Harvey holds a Bachelor of Business Administration in Finance from Florida International University and a Master of Business Administration from the University of Miami.




Jaime Palacios -

Jaime Palacios

Jaime Palacios is a senior IT professional with more than 18 years of experience, and currently serves as Application Development & DevOps Practice Director at Softtek. He joined Softtek in 1999 after three years of working at a telecommunications firm, and has since held various responsibilities, including Practice Director, GDC Director, Project & Program Manager, Technical Solutions Manager/Architect, Team Leader, and Software Developer. His extensive experience working with Fortune 100 clients in agile development and software engineering-related methodologies, deep industry and technology knowledge.

Jaime holds a Bachelor degree in Computer Science from the Universidad de las Americas-Puebla. Upon completion he moved to Washington D.C. to begin working for U.S.-based IT companies. In Jaime's free time, he teaches engineering classes at different universities in Mexico, including La Salle and Cetys . He enjoys spending time with his family—his wife (a software engineer) and his two children, at his home base in Ensenada, Mexico.




James Hanna - Chief Technology Officer at AssetMark

James Hanna
Chief Technology Officer at AssetMark

James is responsible for ensuring that AssetMark delivers an industry-leading technology platform to help independent financial advisors and their clients. He joined the firm in 2013, bringing to the firm 25 years of senior technology leadership. Previously James was at Bank of the West, where he became Executive Vice President and Chief Technology Officer in 2005. Prior to Bank of the West, he held positions at Fidelity Information Services and Alltel Information Services.

He holds a BS in Business Administration, Information Systems from The Ohio State University.




Jason Harris - Senior Director of Worldwide External Development at Electronic Arts

Jason Harris
Senior Director of Worldwide External Development at Electronic Arts

Jason Harris is Senior Director of Worldwide External Development at Electronic Arts, overseeing a central team which supports EA game teams with art, animation, audio, cinematics, game development, culturalization, and engineering external development (outsourcing), as well as manages and assesses EA's pool of external partners. Jason's team supports titles such as FIFA, Battlefield, Plants vs. Zombies, Need for Speed, Mass Effect, Dragon Age, UFC, NHL, The Sims, Star Wars, The Simpsons, and many more.

Jason also spearheaded the creation of a leading games industry event, The External Development Summit (XDS), held each year in Vancouver (www.xdsummit.com). Jason serves on the Advisory Board for the Interactive Entertainment Professionals (IEP) company.

Before joining the games industry, Jason worked at Gartner, where he researched and advised global outsourcing companies such as HP, Accenture, Wipro, and Deloitte on go-to-market strategies, market forecasts, and market trends in emerging markets. He was responsible for helping build Gartner's coverage of Eastern Europe, South America, Africa, and the Middle East for Service Providers.

Prior to this he held a range of different roles at The Corporate Executive Board which included advising Chief Financial Officers and Chief Strategy Officers of Global 2000 companies as well as leading the development of CEB's digital services strategy and offerings.

Born and raised in England, his work has led him to live across the USA, Venezuela, Argentina, and Spain, providing him with a solid understanding of global operations.




Jay Barrows - Global Chief Sales Officer at GE Digital

Jay Barrows
Global Chief Sales Officer at GE Digital

Jay is GE Digital’s global Chief Sales Officer and leads their software sales and pre-sales solution architecture teams. Jay joined GE in 2013 as CSO for GE’s new Commercial COE. Jay became CSO of GE’s Intelligent Platforms Software business in January of 2015. Jay and his team focus on understanding GE customers’ most important business outcomes, the business levers that impact their outcomes and the software capabilities needed to deliver both.

GE Digital connects streams of machine data to powerful analytics and people, providing industrial companies with valuable insights to manage assets and operations more efficiently. We have world-class talent and software capabilities that are driving digital industrial transformation for big gains in productivity, availability and longevity. We do this by leveraging Predix, our industrial cloud platform purpose built for the demanding safety & security needs of industrials.

Jay comes to GE Digital with a track record of prior successes in building software companies and designing and implementing successful commercial teams. He joined GE from EnterpriseDB, a leading global Open Source Database company where he was VP Global Sales. Prior to this role, Jay was a Regional Director at Red Hat where he led commercial go-to market efforts that resulted in significant regional expansion and sales growth. He also managed several of Red Hat's largest Global Accounts and helped build Red Hat’s Healthcare and Life Sciences Business Unit. Jay also held sales and sales leadership roles at Altaworks Corporation (acquired by Opnet), Internet Business Advantage (Acquired by Servicesoft Corporation) and The Butcher Company (Acquired by Johnson Wax Professionals).

Jay earned a Bachelor’s degree from the University of Maine at Orono and lives in York Maine with his wife and two kids.




John Seral - Advisory Partner at Clayton Dubilier & Rice

John Seral
Advisory Partner at Clayton Dubilier & Rice

John Seral currently is an IT Advisory partner for Clayton, Dubilier & Rice, a NYC-based Private Equity firm with investments that span multiple industry segments and have enterprise values from $1B to $15B. His role is to advise on IT investments, due diligence, strategies, staffing, and program execution for their 17+ portfolio companies. He also advises the firm’s Operating and Financial Partners on broader opportunities to improve business processes and growth with technologies such as ecommerce, analytics and mobile solutions.

Prior to CD&R, John was the Vice President and Chief Information Officer for GE Energy, where he led a global team responsible for implementing information management solutions and tools to drive business and customer growth. His responsibilities included infrastructure, cyber-security, enterprise resource planning systems, as well as application maintenance and support. Comprised of three business units – Power & Water, Energy Management, and Oil & Gas – GE Energy had 2011 revenue of over $47 Billion.

John holds a Bachelor of Science degree in Math and Computer Science from the University of Illinois and an MBA in Marketing/Finance, cum laude, from Keller Graduate School in Chicago. John lives in Greensboro, GA.




Jose Güereque  - CIO at Arca Continental

Jose Güereque
CIO at Arca Continental

Jose Güereque is the CIO and Innovation Director in Arca Continental. He acts as “CIIO” for his dual Innovation and Information role.

Jose has been in Arca Continental for 10 years, leading an accelerated integration for the company's diversification and internationalization expansion strategy. As a public company and Coca Cola franchise, José established the organization's Chief Security Office in order to address multiple regional laws through its operations.

Prior to Arca Continental, he led IT operations and technology at Axtel from its startup phase (Telinor) up to its expansion process.

With his more than 25 years of experience in processes, auditing and IT functions he has participated in multiple forums and panels related to IT strategy, operations, and more recently, open innovation strategies.

Jose has a BS in systems from ITESM, an MBA from the same institution and an EMBA from IPADE.




Julie A. Ask - VP, Principal Analyst at Forrester Research

Julie A. Ask
VP, Principal Analyst at Forrester Research

Julie serves eBusiness & Channel Strategy Professionals at Forrester Research. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.




Marcos Jimenez - CEO of Softtek USA & Canada

Marcos Jimenez
CEO of Softtek USA & Canada

Marcos Jimenez currently serves as CEO for Softtek USA and Canada. He joined Softtek in 1992, and quickly became a partner to later become a key executive for Softtek’s international growth. This entrepreneurial effort provoked a domino effect in his professional career, contributing significantly to various Softtek milestones in his more than 20 years with the company. During this journey, he has held various challenging roles: In 1994 he founded Softtek Peru, the first international business unit of Softtek; in 1996 he was one of the Founders of Softtek USA and regional Director for the central and southeast regions; in 2000 he negotiated a joint venture with Telmex to found SigmaTao, a software company based out of Mexico, becoming also its COO for two years. In 2002 Marcos was elected SVP of business development for Softtek USA; in 2004 he founded Softtek Europe through a joint venture with Spanish Bank Caixa Galicia, and was appointed CEO of Softtek Europe in 2007. Since 2010 has been leading Softtek’s most important market, as CEO of Softtek USA and Canada, which also encompasses overseeing operations in India and China.

Marcos has been recognized as one of the “100 Most Influential Hispanic IT Executives” in the US for the past four years by the Hispanic IT Executive Council (HITEC) and was ranked among the top positions in Nearshore Americas’ 2011 Power 50 list.

Marcos is an active participant in prestigious events, including most recently in Financial Times’ “Trade Links with the New Latin America.” His thought leadership has been featured in Alliance Magazine, exclusive edition of The US-Mexico Chamber of Commerce, where he is a board member. He is also a key board member of HITEC.

He holds a B.A. in Electronic Engineering from UAM (Universidad Autonoma Metropolitana).




Mariely Bandas-Franzetti - Executive Director of IT Services at Dell

Mariely Bandas-Franzetti
Executive Director of IT Services at Dell

Mariely Bandas-Franzetti leads the IT functions responsible for the account management of Dell Global Support and Deployment Business Unit. Her team serves as strategic advisor and primary point of accountability for all IT projects and service delivery, with responsibilities ranging from business transformation to operational excellence.

Mariely has been with Dell since 1997, and prior to her current IT role she led many global functions and initiatives including manufacturing engineering roles, supply chain programs and ODM transformation enablement. Before joining Dell, Mariely has held engineering, IT, manufacturing and operations business roles in Puerto Rico and US, such as U.S federal government patent office, Hewlett Packard, and International Business Machines Corp. (IBM).

Mariely received a Bachelor of Science Degree in Industrial Engineering in 1996 from the University of Puerto Rico and a Master of Science in International Logistics in 2008 from the School of Industrial & Systems Engineering at Georgia Institute of Technology. Mariely has multiple U.S. Patents in the manufacturing field. She is part of the leadership board of Dell’s Hispanic Employee Resource Groups (Adelante) and serves as liaison for the Greater Austin Hispanic Chamber of Commerce.

Mariely enjoys her free time traveling to new places, taking pictures and cooking with her husband Josh and 13yr-old son Marcus.




Mark Hagan -  CIO at Envision Healthcare Corporation

Mark Hagan
CIO at Envision Healthcare Corporation

Mark Hagan serves as the CIO and Senior Vice President of Information Technology for Envision Healthcare, the parent company of American Medical Response Inc., EmCare Holdings Inc., and Evolution Health Inc. Envision Healthcare, is a $5 Billion company pioneering solutions to population healthcare challenges. Physician-led Envision Healthcare is the only organization with both the vision and the resources to deploy a provider network in ways that coordinate patient care no matter where or when the patient’s needs occur. Focusing on appropriate care at appropriate times in appropriate settings results in better clinical care and patient experiences for individuals or populations of thousands. Envision Healthcare provides services each year to more than 15,000,000 patients in more than 2,200 communities nationwide. Prior to becoming the CIO of Envision Healthcare, Mark was the CIO of Emergency Medical Services Corporation, VP of Information Technology for AMR and EmCare, and Director of Infrastructure for American Medical Response. Before joining AMR, Mr. Hagan held various management positions at TeleTech Holdings Inc (TTEC)., a leading Business Process Outsourcing company. Prior to joining AMR, he was responsible for architecture, engineering and operations of TeleTech’s voice and data strategy.

With over 25 years of experience in technical leadership roles in major firms, Mark has managed technology solutions to complex business problems for a broad range of companies and industries ranging from numerous Fortune 500 companies to private law firms, state government, large public and private companies and cooperatives. Mark is experienced at growing and leading high-performance IT organizations within highly regulated environments. He has been responsible for all aspects of SOX 404, HIPAA security rule, Cybersecurity and other legislative and administrative requirements He earned a degree in technology from the Queensland University of Technology, and holds an MBA from the University of Colorado.




Paul Cooper - CIO

Paul Cooper
CIO

Paul is accountable for all of National Research Corporation’s technology assets, services, and resources in the delivery of the company’s vision. NRC partners with healthcare providers and payers to measure and improve quality and services through analytics that offer a rich understanding of customers’ experiences, preferences, risks, and behaviors. With 20 years of IT experience his mission is to enable the company’s products and services through the efficient delivery of modern, innovative, and reliable technology solutions to NRC clients. Prior to joining NRC Paul spent 10 years in various technology and leadership at Garmin International with responsibility for Garmin’s customer-facing web applications.




Ricardo Garza - Director of Operations Innovation at Softtek

Ricardo Garza
Director of Operations Innovation at Softtek

Ricardo is the Director of Operations Innovation at Softtek, in charge of the Machine Learning Lab and Innovation for Productivity . ​

His primary focus is the usage of advanced visualization and statistical techniques to innovate, improving processes productivity quality and reducing costs. Ricardo is a Master Black Belt, ASQ senior member, an instructor of Personal Software Process, and a Team Software Process coach.​




Rob Sadowski - Director of Technology Solutions at RSA

Rob Sadowski
Director of Technology Solutions at RSA

Rob Sadowski is Director, Technology Solutions for RSA, The Security Division of EMC. Rob works to promote the adoption of RSA's core technologies with customers and partners, and drives RSA's technology thought leadership initiatives. He represents RSA in multiple industry organizations, including the PCI Security Standards Council, where he sits on the Board of Advisors. An EMC employee for over 12 years, he came to RSA as part of the team that drove the creation of EMC's Security division and the acquisition of RSA. He is a frequent contributor to RSA's acclaimed "Speaking of Security" blog and frequently provides commentary on security issues to media outlets including USA Today, the Financial Times, NPR, Fox Business, and CNBC.




Viviane Martins - Partner, Falconi

Viviane Martins
Partner, Falconi

With 16 years of experience in P&L improvement and competitiveness through business management consultancy, Viviane Martins serves as Managing Partner at FALCONI. In her current role she is responsible for the portfolio of key accounts in Brazil, the US and Spain, including project sales and delivery, in addition to leading consulting teams. Under her leadership, Viviane's team has led projects to improve results and processes in successful global companies such as Heinz, ABInBev, Burger King, AmBev and B2W (3G Capital companies), BRF, Atento and Gerdau. Prior to FALCONI, she worked at FIAT as a Process Engineer.

Martins has been a speaker at several industry conferences, including most recently the12th “CEOs Insights – FGV” in May 2015, and is co-author of Opções Reais: Teoria Aplicada (Real Options: Applied theory to business). She has a PhD in Business Administration and a Bachelor's Degree in Industrial Engineering from her home country in Brazil.

Reviews

"Excellent event, even better than last year"

"Another excellent event. Very relevant topics, helpful information. Thank you!!"

"Very valuable for time invested."

"Next time, I'll bring my wife. Beautiful. Great Hotel."

"Keep it up. Great event"

"Just wanted to say thank you for putting on a great event this past week.
The warmth and appreciation shown by your customers is really a very unique combination. Work hard to not lose it."

"Excellent summit. I would like to personally thank you all for the accommodations.
It was a very useful event and great to network."

"I would like to see this happen every year."
"Well organized and good timing of the sessions for length and content."

"Thank you very much for your support through this event, which was excellent in my mind."

"It was very well planned, organized, balanced content, great location.
Service at the hotel was very good."

“This was an excellent event that exceeded my expectations. I enjoyed the networking opportunities and was particularly impressed by the quality of presentation content that was delivered.”

“Everything was great and exceeded my expectations.”

“My goal was to gain a better understanding as to Mexico and our nearshore opportunities. I did this, Thank you!”

FAQs

Who is sponsoring the Summit?

The 2016 Digital Innovation Summit is organized by Softtek and its strategic partner, MexicoIT. Softtek is responsible for delivering content and logistics; MexicoIT is sponsoring travel expenses for our approved guests from US, Canada and Mexico.

What is MexicoIT?

MexicoIT is an initiative executed by the National Chamber of Electronics, Telecommunications and Information Technologies (CANIETI), an industry association of leading IT companies in Mexico, and is supported by the Mexican Ministry of Economy through the Program for the Development of the Software Industry (PROSOFT).http://www.mexico-it.net/

Are there any commitments from the attendees?

No commitment is required from the attendees, other than attending the conference.

What travel expenses are included?

For our approved guests, airfare from the US, Canada and Mexico; all-inclusive hotel accommodations from February 17th-19th, airport-hotel-airport ground transportation and all activities included in the program of the Summit.

How are travel arrangements made?

Once we receive confirmation of your attendance, a Softtek contact will get in touch with you to coordinate air travel arrangements. Before buying the plane ticket, our team will make sure the itinerary suits your needs. Finally, MexicoIT approves and pays the airfare.

Can I bring my spouse or other guest?

Spouses or companions are welcome; however, they will be responsible for their airfare costs, as well as added guest hotel costs (contact This email address is being protected from spambots. You need JavaScript enabled to view it. for details on discounted rate at the all-inclusive hotel, Secrets The Vine Cancun). Please note that the hotel is adults-only. Companions are welcome to attend the Wednesday and Thursday evening activities, associated with the Softtek Summit, as well as Friday morning open activities.

What should I wear?

Attire throughout the event is business casual – we want you to be comfortable. Most of the sessions will be indoors (with AC); however, we will have a social activity on Thursday afternoon. Since we'll be outside, we suggest wearing comfortable clothes (long shorts/short sleeves or polo shirt, beach skirt/dress), and perhaps a light jacket as it will cool down after sunset.

What if I want to extend my trip?

We've made arrangements with the hotel, Secrets The Vine Cancun, to provide the same event-discounted rate, for those that would like to arrive up to 3 days before and stay up to 3 days after the event. Sponsored packages do not include the cost of additional nights.

Will there be any press attending the event?

No, there will be no media attending the event.

Who can I contact if I have questions?

If you have any questions or would like to learn more about the event, you can ask your account manager or primary Softtek contact, and, alternatively, you may also reach the event team at This email address is being protected from spambots. You need JavaScript enabled to view it.

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