Based on an advanced analytics process, empower commercial teams with smart promotions to optimize revenues, boost profitability and improve forecast accuracy.
User experience first.
Demand-driven.
Web responsive / Mobile-friendly.
Cloud-based.
Mass loading of scenarios.
Airflow data integration automation.
• Deeper knowledge
• Customization
• Driving market potential
• Enhance customer engagement
• Merge of internal and external data to find relevant segments
• Customer promotions
• Consumer promotions
• New product launches
• In-store activations
• Descriptive: post-mortem promo performance
- Sales up-lift
-ROI per type of promo activity
• Cannibalization
• Predictive: forecast the sales and margin based on promo performance over the sales forecast (demand planning)
• A single slide prioritized by how to improve customer's revenues
• Enable the right team at the right time with the right information to improve customer's revenues
Connect
Connect CRO to company strategy.
Identify
Identify and prioritize value streams.
Define
Define technology synergies and data culture process.
Enable
Enable an integral operational process through change management.
