Softtek's CRO platform enables advanced analytics capabilities to help CPG companies optimize promotional spending and drive the right commercial initiatives with each customer segment.
Features
User experience first.
Demand-driven.
Web responsive / Mobile-friendly.
Cloud-based.
Mass loading of scenarios.
Airflow data integration automation.
Modules
SEGMENTATION
Create relevant clusters to set the commercial strategy according to each segment profile
• Deeper knowledge
• Customization
• Driving market potential
• Enhance customer engagement
• Merge of internal and external data to find relevant segments
DYNAMIC TARGETED GROUP
Define, use, re-use or modify dynamic, targeted groups according to the specific commercial activity plan
• Customer promotions
• Consumer promotions
• New product launches
• In-store activations
PROMOTIONAL ROI ANALYZER
Based on an advanced analytics process, understand the promotional performance according to the sales life-cycle
• Descriptive: post-mortem promo performance
- Sales up-lift
-ROI per type of promo activity
• Cannibalization
• Predictive: forecast the sales and margin based on promo performance over the sales forecast (demand planning)
BI & REPORTING
Enhance the decision-making process to boost the revenues from the performance of customer-driven KPI's
• A single slide prioritized by how to improve customer's revenues
• Enable the right team at the right time with the right information to improve customer's revenues
Our Value proposition
Connect
Connect CRO to company strategy.
Identify
Identify and prioritize value streams.
Define
Define technology synergies and data culture process.
Enable
Enable an integral operational process through change management.
