This cookie policy (“Cookie Policy”) explains how Valores Corporativos Softtek S.A. de C.V. and its affiliates (“Softtek”) use cookies and other similar tracking technologies to recognize when a person (“You”, “you”, “User”, or “user”) visits any of our websites (“website”, “websites”, or “Website”) and subscribes to our content. The Cookie Policy explains what these cookies are, the type of cookies we use, why Softtek uses them, and your rights to control the way we use them.
A cookie (“Cookie” or “cookie”) is a file stored and used from your computer / smartphone / tablet when you visit our websites and applications. These files store your navigation preferences, making your interactions with the website faster and easier.
The information collected by cookies is anonymous and does not contain any sensitive information since they do not collect data that can personally identify the User. In any case, you may access the configuration of your browser to modify and / or block the installation of Cookies sent from the Website, without preventing access to the contents.
This Website uses cookies and other technologies to track Users' interactions with the services offered on the Website. Cookies make it possible to recognize a User's browser, as well as the type of device from which the Website is accessed, and are used to facilitate the User's next visit and make the Website more useful.
For example, Softtek uses cookies to ensure that the Website works properly and to know your browsing experience, among others. In short, the use of cookies allows Softtek to optimize the User's navigation, adapting the information and services offered to their interests and preferences.
Types of Cookies
Cookies retention periods
Cookies will be kept by the owner of the website for the minimum period necessary to execute the purpose for which they were intended, and their use was accepted by the interested party.
Cookies stored in this website
Necessary cookies
Cookie Name | Domain | Purpose | Expiration |
__cf_bm | CloudFlare | Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. | 1 hour |
__cfruid | CloudFlare | Used by the content network, Cloudflare, to identify trusted web traffic. | session |
__cfuvid | HubSpot | This cookie is set by HubSpot’s CDN provider because of their rate limiting policies. | session |
__hs_cookie_cat_pref | HubSpot | This cookie is used to record the categories a visitor consented to. | 6 months |
__hs_do_not_track | HubSpot | This cookie can be set to prevent the tracking code from sending any information to HubSpot | 6 mothns |
__hs_gpc_banner_dismiss | HubSpot | This cookie is used when the Global Privacy Control banner is dismissed. | 4 months |
__hs_initial_opt_in | HubSpot | This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode. | 7 days |
__hs_notify_banner_dismiss | HubSpot | This cookie is used when the website uses a Notify consent banner type. | 4 months |
__hs_opt_out | HubSpot | This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again. This cookie is set when you give visitors the choice to opt out of cookies. | 6 mothns |
__hsmem | HubSpot | This cookie is set when visitors log in to a HubSpot-hosted site. It contains encrypted data that identifies the membership user when they are currently logged in. | 7 days |
__hssrc | HubSpot | Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. | session |
__ptbe.gif | HubSpot | Records anonymous page view data and nothing about the user. | session |
__ptq.gif | HubSpot | Records anonymous page view data | session |
_cfuvid | Zoominfo | This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. | session |
_cfuvid | HubSpot | This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. | session |
_cfuvid | HubSpot | This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. | session |
id_key | HubSpot | When visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login again. | 14 days |
audit | Rubycon Project | Set by Rubicon Project to record cookie consent data. | 1 year |
hs_ab_test | HubSpot | This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before. | session |
hs-membership-csrf | HubSpot | This cookie is used to ensure that content membership logins cannot be forged. | session |
hs-messages-hide-welcome-message | HubSpot | This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed. | 1 day |
hs-messages-is-open | HubSpot | This cookie is used to determine and save whether the chat widget is open for future visits. It is set in your visitor's browser when they start a new chat, and resets to re-close the widget after 30 minutes of inactivity. If your visitor manually closes the chat widget, it will prevent the widget from re-opening on subsequent page loads in that browser session for 30 minutes. | 30 minutes |
hublytics_events_53 | HubSpot | This browser storage entry is used by HubSpot Product to temporarily store tracking events created by HubSpot Product until they get dispatched over the network. It's stored either on the Browser's Session Storage or Local Storage based on the presence or lack of tracking consent. When tracking consent isn't given, this cookie stays within the current browser session and expires at the end of the session. This "cookie" will remain empty and not store anything. | session |
messagesUtk | HubSpot | This cookie is used to recognize visitors who chat with you via the chatflows tool. If the visitor leaves your site before they're added as a contact, they will have this cookie associated with their browser. | months |
stkCodeHelper | Softtek | 1st party cookie used by Softtek to redirect to the right site language based on your location or previous configuration | 1 day |
stkRHelper | Softtek | 1st party cookie used by Softtek to redirect to the right site language based on your location or previous configuration | 1 day |
test_cookie | DoubleClick | A session cookie used to check if the user’s browser supports cookies. | 15 minutes |
Analytical cookies
Cookie Name | Domain | Purpose | Expiration |
16493541430 | Records data about website usage by the user | 1 year | |
__hssc | HubSpot | This cookie keeps track of sessions. | 1 hour |
__hstc | HubSpot | The main cookie for tracking visitors. | 6 months |
_clck | Microsoft Clarity | Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID | 1 year |
_clsk | Microsoft Clarity | Connects multiple page views by a user into a single Clarity session recording | 1 day |
_cltk | Softtek | Analytics cookie placed on users’ browsers by Microsoft Clarity and tracks users’ specific interactions with the website assigned to that user’s particular ID. Businesses use Microsoft Clarity to record user session data and better understand their interactions with their sites. | session |
_ga | Google Analytics | Records a particular ID used to come up with data about website usage by the user | 1 year 1 month 4 days |
_ga_# | Google Analytics | Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions | 1 year 1 month 4 days |
_gat | Google Analytics | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
_gid | Google Analytics | Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session. | 1 day |
_zitok | Softtek | This 3rd party cookie stores information related to the visitor during the time they remain on the page in order to offer the website’s communications services correctly | 1 year |
#collect | Google Analytics | Sends data such as visitor’s behavior and device to Google Analytics. It is able to keep track of the visitor across marketing channels and devices. It is a pixel tracker type cookie whose activity lasts within the browsing session. | session |
AnalyticsSyncHistory | Linkedin Analytics | Used to store information about the time a sync took place with the lms_analytics cookie. | 30 days |
bscookie | Linkedin Ad Analytics | Cookie used for Sign-in with Linkedin and/or for Linkedin follow feature on 3rd party websites | 1 year |
CLID | Microsoft Clarity | Identifies the first-time Clarity saw this user on any site using Clarity | 1 year |
counters.gif | HubSpot | Collects information on user preferences and/or interaction with web-campaign content. | 1 year |
hubspotutk | HubSpot | This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts. | 6 months |
i | Yandex Metrica | Used by Yandex Metrica for identifying site users. | 1 year |
khaos | Rubicon Project | Set by Rubicon Project as an Internal user identifier used for analytics. | 1 year |
MUID | Bing Analytics | Sets a unique user id for tracking how the user uses the site. | 3 years |
obuid | Outbrain | Holds the anonymous user's ID. Used for tracking user actions, such as clicks on the recommendations. | 3 months |
SM | Microsoft Clarity | Session cookie used to collect anonymous information on how visitors use a site to help improve their experience. | session |
ziwsSession | Softtek | Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read | session |
ziwsSessionId | Softtek | Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read | session |
Targeting or Advertising cookies
Cookie Name | Domain | Purpose | Expiration |
__adroll | Adroll | Adroll uses this to identify your devide when you move between different Digital Properties, so adroll can serve targeted advertising to you. Also to track if you've opted-out from tracking | 1 year |
__adroll_fpc | Softtek | Adroll uses this to identify your devide when you move between different Digital Properties, so adroll can serve targeted advertising to you. Also to track if you've opted-out from tracking | 1 year |
__adroll_shared | Adroll | Adroll uses this to identify your devide when you move between different Digital Properties, so adroll can serve targeted advertising to you. Also to track if you've opted-out from tracking | 1 year |
__ar_v4 | DoubleClick | This domain is owned by Doubleclick (Google). We use Doubleclick to manage real-time bidding advertising exchange. | 1 year |
_gcl_au | Google AdSense | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months |
33x_b | 33across | 3rd party cookie for ads purposes | 1 year |
A3 | Yahoo | Cookies set in third party websites and apps for content and advertising personalisation. | 1 year |
adroll_dqs | Softtek | Adroll cookie for targeting ads | session |
adroll_flgs | Softtek | Adroll cookie for targeting ads | session |
anj | AppNexus | This cookie contains data denoting whether a cookie ID is synced with an AppNexus partner | 3 months |
audit_p | Rubicon Project | Cookies gather information with the goal of optimising the effectiveness of advertisements. | 1 year |
bcookie | Linkedin Ad Analytics | Used to optimize the range of advertising on Linkedin | 1 year |
CMID | Casale Media | 3rd Party cookies set by CasaleMedia for anonymous user tracking, and using the data used for targeted advertising | 1 year |
CMPRO | Casale Media | 3rd Party cookies set by CasaleMedia to identify the primary server to enable fast response time for an improved user experience. | 3 months |
CMPS | Casale Media | 3rd Party cookies set by CasaleMedia to identify the primary server to enable fast response time for an improved user experience. | 3 months |
3 months | Pippio | Used to show site visitors targeted ads. It is valid for 2 months or 1 year. | 1 year |
didts | Pippio | Used to deliver adverts that are more relevant to user's interests. It is also used to limit the number of times a user sees an advertisement as well as help measure the effectiveness of the advertising campaign. | 1 year |
IDE | DoubleClick | Used to measure the conversion rate of ads presented to the user. | 24 months |
IDSYNC | Yahoo | This cookie is set by Yahoo to store information on how users behave on multiple websites so that relevant ads can be displayed to them. | 1 year |
khaos_p | Rubicon Project | Cookies gather information with the goal of optimising the effectiveness of advertisements. | 1 year |
KRTBCOOKIE_# | Pubmatic | Used by Pubmatic to correlate user IDs with those of their partners (such as demand side platform clients or other advertising technology companies). Pubmatic passes the information stored by the partner in this cookie to the partner when it is considering whether to purchase advertisements. This enables the partner to make better decisions about whether to display an advertisement to a site visitor | 3 months |
landing | DoubleClick | Used to track user interactions with online advertisements | session |
li_adsId | Softtek | This cookie helps identify and track users for advertising purposes, enabling LinkedIn and advertising partners to offer more personalized and relevant advertising. | persistent |
li_sugr | Used to make a probabilistic match of a user's identity | 90 days | |
lidc | These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn's marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting. | day | |
nnls | Liveramp | Used by Liveramp for Target advertising. | 2 months |
Pug | Pubmatic | Pixel tracker for ad purposes | session |
PugT | Pubmatic | This cookie tracks when cookies were updated on the browser, in order to limit the number of calls to the server-side cookie store. | 30 days |
pxrc | Liveramp | Used to analyse how user interacts with the site to optimise ads shown to them. | 2 months |
receive-cookie-deprecation | Rubicon Project | 3rd party cookie that collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. | 400 days |
receive-cookie-deprecation | Adnxs | 3rd party cookie that collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. | 400 days |
receive-cookie-deprecation | Adroll | 3rd party cookie that collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. | 400 days |
receive-cookie-deprecation | Adroll | 3rd party cookie that collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. | 400 days |
rlas3 | Rapleaf | Used to collect anonymous data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | 1 year |
rum | Casale Media | Used by the advertising platform Casale Media to determine the visitor's interests based on pages visits, content clicked and other actions on the website. | session |
sd | Openx | 3rd party cookie that registers data on visitors such as IP addresses, geographical location and advertisement interaction. This information is used optimize the advertisement on websites that make use of OpenX.net services. | session |
sync | Connexity | A session cookie used to show relevant ads to a user on a site based on their interests. | session |
tap.php | Rubicon Project | Used to register anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. | session |
tluid | Triplelift | Set by Triplelift as a uniques user ID to collect anonymous information about the user browsing habits. | 3 months |
tluidp | 3lift | 3rd party cookie used to uniquely identify users across webpages for advertising purposes | 3 months |
unifiedScriptVerified | Softtek | Cookie used to track and store the pages you visit on our website in order to better serve your interests. | session |
UserMatchHistory | These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn's marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting. | 30 days | |
uuid2 | App Nexus | Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. | 3 months |
XANDR_PANID | Adnxs | Microsoft's cookie used to store a unique randomly generated value that enables the Platform to distinguish browsers and devices. | persistent |
xuid | 3lift | This cookie stores the user ID. This ID will subsequently be available on bid requests to this member. | session |
Softtek uses cookies for user experience, marketing and analytical purposes. We will only share non-identifiable information with third parties if you accept advertising and analytical/performance cookies.
All browsers allow you to make changes to disable the setting of cookies. This is why most browsers offer the ability to manage cookies, to gain more precise control over privacy.
These settings are located in the "options" or "preferences" of your browser menu.
Below, you can find the links of each browser to disable cookies by following the instructions:
Internet Explorer (https://goo.gl/iU2wh2)
Mozilla Firefox (https://goo.gl/QXWYmv)
Google Chrome (http://goo.gl/fQnkSB)
Safári (https://goo.gl/dQywEo)
If you do not wish to be tracked by cookies, Google has developed an add-on to install in your browser which you can access at the following link: http://goo.gl/up4ND.
Softtek also uses cookies or other storage devices on mobile devices.
As in computer browsers, mobile device browsers allow you to make changes to privacy options or settings to disable or delete cookies.
If you wish to modify the privacy options follow the instructions specified by the developer of your mobile browser.
Below, you can find some examples of the links that will guide you to modify the privacy options on your mobile device:
Further information regarding our Cookie Policy
We may modify this policy from time to time in order to be in compliance with the legal, regulatory and operational requirements.
You can click on the "Configure" button to select which cookies you’ll accept.
You can click on the "Accept All" button to accept all cookies.
You can click on the "Reject All" button to reject analytcis, functionality, and advertising cookies. Only strictly necessary cookies are enabled.
Please email us if you have any questions about our use of cookies.
Last modification: Aug 2024.