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Cookie Policy

This cookie policy (“Cookie Policy”) explains how Valores Corporativos Softtek S.A. de C.V. and its affiliates (“Softtek”) use cookies and other similar tracking technologies to recognize when a person (“You”, “you”, “User”, or “user”) visits any of our websites (“website”, “websites”, or “Website”) and subscribes to our content. The Cookie Policy explains what these cookies are, the type of cookies we use, why Softtek uses them, and your rights to control the way we use them.

What is a Cookie?

A cookie (“Cookie” or “cookie”) is a file stored and used from your computer / smartphone / tablet when you visit our websites and applications. These files store your navigation preferences, making your interactions with the website faster and easier.

The information collected by cookies is anonymous and does not contain any sensitive information since they do not collect data that can personally identify the User. In any case, you may access the configuration of your browser to modify and / or block the installation of Cookies sent from the Website, without preventing access to the contents.

What does Softtek use cookies for?

This Website uses cookies and other technologies to track Users' interactions with the services offered on the Website. Cookies make it possible to recognize a User's browser, as well as the type of device from which the Website is accessed, and are used to facilitate the User's next visit and make the Website more useful.

For example, Softtek uses cookies to ensure that the Website works properly and to know your browsing experience, among others. In short, the use of cookies allows Softtek to optimize the User's navigation, adapting the information and services offered to their interests and preferences.

Types of Cookies

  • First-party cookies, which are established and managed by Softtek, these cookies allow the Website to function properly so they are essential so that the User can use all the options of the Website and can navigate and use the functions of the same normally.

  • Third-party cookies, which are established by entities other than Softtek (e.g., marketing partners, affiliates, or analytics providers). Third-party cookies enable features or functionality such as interactive content depending on your preferences. They allow us to deliver a better user experience based on the devices most used to browse our content, languages frequently used, and to improve effectiveness of our marketing campaigns, known as “Analytics”, additionally, to provide targeted advertisements, through the cross-device feature, based on your interests.

    Additionally Third-party Cookies includes the following:

    • Google Analytics. These cookies are used to analyze trends, administer the website, track visitor’s referring site and movements around Softtek’s websites, and collect demographic information about our visitor base. We may receive anonymized reports based on the use of this technology on an aggregated basis.

      Learn more about Google's privacy policy

    • Google Ads. Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your settings at myadcenter.google.com, and adssettings.google.com/partnerads), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.

    • Hubspot. We’re using HubSpot tracking code, which place cookies or similar technologies to track visitors for Softtek’s websites and gather demographic information about them.

      This data is used to deliver customized content to users whose behavior indicates that they are interested in a particular Softtek’s service or solution.

      Learn more about HubSpot’s Privacy Policy.

    • LinkedIn. We use LinkedIn conversion tracking and Insight tag, that is a piece of JavaScript code to unlock valuable insights about our visitors and in-depth marketing campaigns. We can keep track of what users do after they see or click on our LinkedIn advertisement.

      This helps us to monitor the effectiveness of LinkedIn ads for market research and statistics.

      The information collected by this way is anonymous to us, which means we cannot see any of the personal information of individual users.

      Learn more about LinkedIn's privacy policy.
    • Microsoft Clarity. Clarity's tracking code uses a cookie to obtain user session data. A cookie is a small file stored on the browser that tells Softtek how the User accessed the website, the user's location, the user's language preference, and more.

      Learn more about Microsoft's privacy policy.

    • Adroll / NextRoll. This technology helps us recognize your device(s) and understand how you use our site(s) so that we can improve our services to reflect your interests and serve you targeted advertisements about the services that are likely to be of more interest to you.

      Specifically, NextRoll collect information about your activity on our site(s) to enable us to:
      • measure and analyse traffic and browsing activity on our site(s);
      • We may share data, such as hashed email derived from emails or other online identifiers collected on our site(s) with NextRoll.

        This allows our partners to recognize and deliver you ads across devices and browsers. To read more about the technologies used and their cross device capabilities please refer to NextRoll’s Privacy Notice.

  • Necessary Cookies, some types of cookies are necessary and are used to keep track of certain data, and to help the website to work correctly. whether you have accepted or rejected cookies in the page for preventing the dialog box appearing on each page. These “necessary website cookies” may be blocked or deleted by adjusting your browser settings (click on the “help” section of your browser and learn how to change the cookies preferences). Note: If you disable all cookies, you may not be able to take advantage of all features available on Softtek’s sites.

  • Analytical cookies: These files allow the party responsible for them to monitor and analyze the behavior of the users of the websites to which they are linked. The information collected through this type of cookies is used to measure the activity of the websites, application or platform and to create navigation profiles of the users of said sites, applications and platforms, to introduce improvements based on the analysis of the usage data made by the users of the service. The main objectives pursued with this type of cookies are:

    • Allow the anonymous identification of browsing users and therefore the approximate accounting of the number of visitors
    • Anonymously identify the most visited content
    • Know if the User who is accessing is new or repeats visit.

  • Functional cookies:These cookies are used to customize Softtek’s sites based on your language or location, as well as to remember the preferences in how the forms, dialogs and other items are displayed.

  • Targeting or Advertising cookies:These third party cookies helps us to build profiles based on User’s interests and behaviors to display only relevant ads in other websites and search engines. These cookies don’t store personal informaction, instead they store device and browser information.

Cookies retention periods

Cookies will be kept by the owner of the website for the minimum period necessary to execute the purpose for which they were intended, and their use was accepted by the interested party.

Cookies stored in this website

Necessary cookies

Cookie Name Domain Purpose Expiration
__cf_bm CloudFlare Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. 1 hour
__cfruid CloudFlare Used by the content network, Cloudflare, to identify trusted web traffic. session
__cfuvid HubSpot This cookie is set by HubSpot’s CDN provider because of their rate limiting policies. session
__hs_cookie_cat_pref HubSpot This cookie is used to record the categories a visitor consented to. 6 months
__hs_do_not_track HubSpot This cookie can be set to prevent the tracking code from sending any information to HubSpot 6 mothns
__hs_gpc_banner_dismiss HubSpot This cookie is used when the Global Privacy Control banner is dismissed. 4 months
__hs_initial_opt_in HubSpot This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode. 7 days
__hs_notify_banner_dismiss HubSpot This cookie is used when the website uses a Notify consent banner type. 4 months
__hs_opt_out HubSpot This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again. This cookie is set when you give visitors the choice to opt out of cookies. 6 mothns
__hsmem HubSpot This cookie is set when visitors log in to a HubSpot-hosted site. It contains encrypted data that identifies the membership user when they are currently logged in. 7 days
__hssrc HubSpot Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. session
__ptbe.gif HubSpot Records anonymous page view data and nothing about the user. session
__ptq.gif HubSpot Records anonymous page view data session
_cfuvid Zoominfo This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. session
_cfuvid HubSpot This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. session
_cfuvid HubSpot This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. session
id_key HubSpot When visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login again. 14 days
audit Rubycon Project Set by Rubicon Project to record cookie consent data. 1 year
hs_ab_test HubSpot This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before. session
hs-membership-csrf HubSpot This cookie is used to ensure that content membership logins cannot be forged. session
hs-messages-hide-welcome-message HubSpot This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed. 1 day
hs-messages-is-open HubSpot This cookie is used to determine and save whether the chat widget is open for future visits. It is set in your visitor's browser when they start a new chat, and resets to re-close the widget after 30 minutes of inactivity. If your visitor manually closes the chat widget, it will prevent the widget from re-opening on subsequent page loads in that browser session for 30 minutes. 30 minutes
hublytics_events_53 HubSpot This browser storage entry is used by HubSpot Product to temporarily store tracking events created by HubSpot Product until they get dispatched over the network. It's stored either on the Browser's Session Storage or Local Storage based on the presence or lack of tracking consent. When tracking consent isn't given, this cookie stays within the current browser session and expires at the end of the session. This "cookie" will remain empty and not store anything. session
messagesUtk HubSpot This cookie is used to recognize visitors who chat with you via the chatflows tool. If the visitor leaves your site before they're added as a contact, they will have this cookie associated with their browser. months
stkCodeHelper Softtek 1st party cookie used by Softtek to redirect to the right site language based on your location or previous configuration 1 day
stkRHelper Softtek 1st party cookie used by Softtek to redirect to the right site language based on your location or previous configuration 1 day
test_cookie DoubleClick A session cookie used to check if the user’s browser supports cookies. 15 minutes

 

Analytical cookies

Cookie Name Domain Purpose Expiration
16493541430 Google Records data about website usage by the user 1 year
__hssc HubSpot This cookie keeps track of sessions. 1 hour
__hstc HubSpot The main cookie for tracking visitors. 6 months
_clck Microsoft Clarity Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID 1 year
_clsk Microsoft Clarity Connects multiple page views by a user into a single Clarity session recording 1 day
_cltk Softtek Analytics cookie placed on users’ browsers by Microsoft Clarity and tracks users’ specific interactions with the website assigned to that user’s particular ID. Businesses use Microsoft Clarity to record user session data and better understand their interactions with their sites. session
_ga Google Analytics Records a particular ID used to come up with data about website usage by the user 1 year 1 month 4 days
_ga_# Google Analytics Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions 1 year 1 month 4 days
_gat Google Analytics Used to monitor number of Google Analytics server requests when using Google Tag Manager 1 minute
_gid Google Analytics Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session. 1 day
_zitok Softtek This 3rd party cookie stores information related to the visitor during the time they remain on the page in order to offer the website’s communications services correctly 1 year
#collect Google Analytics Sends data such as visitor’s behavior and device to Google Analytics. It is able to keep track of the visitor across marketing channels and devices. It is a pixel tracker type cookie whose activity lasts within the browsing session. session
AnalyticsSyncHistory Linkedin Analytics Used to store information about the time a sync took place with the lms_analytics cookie. 30 days
bscookie Linkedin Ad Analytics Cookie used for Sign-in with Linkedin and/or for Linkedin follow feature on 3rd party websites 1 year
CLID Microsoft Clarity Identifies the first-time Clarity saw this user on any site using Clarity 1 year
counters.gif HubSpot Collects information on user preferences and/or interaction with web-campaign content. 1 year
hubspotutk HubSpot This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts. 6 months
i Yandex Metrica Used by Yandex Metrica for identifying site users. 1 year
khaos Rubicon Project Set by Rubicon Project as an Internal user identifier used for analytics. 1 year
MUID Bing Analytics Sets a unique user id for tracking how the user uses the site. 3 years
obuid Outbrain Holds the anonymous user's ID. Used for tracking user actions, such as clicks on the recommendations. 3 months
SM Microsoft Clarity Session cookie used to collect anonymous information on how visitors use a site to help improve their experience. session
ziwsSession Softtek Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read session
ziwsSessionId Softtek Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read session

 

Targeting or Advertising cookies

Cookie Name Domain Purpose Expiration
__adroll Adroll Adroll uses this to identify your devide when you move between different Digital Properties, so adroll can serve targeted advertising to you. Also to track if you've opted-out from tracking 1 year
__adroll_fpc Softtek Adroll uses this to identify your devide when you move between different Digital Properties, so adroll can serve targeted advertising to you. Also to track if you've opted-out from tracking 1 year
__adroll_shared Adroll Adroll uses this to identify your devide when you move between different Digital Properties, so adroll can serve targeted advertising to you. Also to track if you've opted-out from tracking 1 year
__ar_v4 DoubleClick This domain is owned by Doubleclick (Google). We use Doubleclick to manage real-time bidding advertising exchange. 1 year
_gcl_au Google AdSense Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months
33x_b 33across 3rd party cookie for ads purposes 1 year
A3 Yahoo Cookies set in third party websites and apps for content and advertising personalisation. 1 year
adroll_dqs Softtek Adroll cookie for targeting ads session
adroll_flgs Softtek Adroll cookie for targeting ads session
anj AppNexus This cookie contains data denoting whether a cookie ID is synced with an AppNexus partner 3 months
audit_p Rubicon Project Cookies gather information with the goal of optimising the effectiveness of advertisements. 1 year
bcookie Linkedin Ad Analytics Used to optimize the range of advertising on Linkedin 1 year
CMID Casale Media 3rd Party cookies set by CasaleMedia for anonymous user tracking, and using the data used for targeted advertising 1 year
CMPRO Casale Media 3rd Party cookies set by CasaleMedia to identify the primary server to enable fast response time for an improved user experience. 3 months
CMPS Casale Media 3rd Party cookies set by CasaleMedia to identify the primary server to enable fast response time for an improved user experience. 3 months
3 months Pippio Used to show site visitors targeted ads. It is valid for 2 months or 1 year. 1 year
didts Pippio Used to deliver adverts that are more relevant to user's interests. It is also used to limit the number of times a user sees an advertisement as well as help measure the effectiveness of the advertising campaign. 1 year
IDE DoubleClick Used to measure the conversion rate of ads presented to the user. 24 months
IDSYNC Yahoo This cookie is set by Yahoo to store information on how users behave on multiple websites so that relevant ads can be displayed to them. 1 year
khaos_p Rubicon Project Cookies gather information with the goal of optimising the effectiveness of advertisements. 1 year
KRTBCOOKIE_# Pubmatic Used by Pubmatic to correlate user IDs with those of their partners (such as demand side platform clients or other advertising technology companies). Pubmatic passes the information stored by the partner in this cookie to the partner when it is considering whether to purchase advertisements. This enables the partner to make better decisions about whether to display an advertisement to a site visitor 3 months
landing DoubleClick Used to track user interactions with online advertisements session
li_adsId Softtek This cookie helps identify and track users for advertising purposes, enabling LinkedIn and advertising partners to offer more personalized and relevant advertising. persistent
li_sugr LinkedIn Used to make a probabilistic match of a user's identity 90 days
lidc LinkedIn These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn's marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting. day
nnls Liveramp Used by Liveramp for Target advertising. 2 months
Pug Pubmatic Pixel tracker for ad purposes session
PugT Pubmatic This cookie tracks when cookies were updated on the browser, in order to limit the number of calls to the server-side cookie store. 30 days
pxrc Liveramp Used to analyse how user interacts with the site to optimise ads shown to them. 2 months
receive-cookie-deprecation Rubicon Project 3rd party cookie that collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 400 days
receive-cookie-deprecation Adnxs 3rd party cookie that collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 400 days
receive-cookie-deprecation Adroll 3rd party cookie that collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 400 days
receive-cookie-deprecation Adroll 3rd party cookie that collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 400 days
rlas3 Rapleaf Used to collect anonymous data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 1 year
rum Casale Media Used by the advertising platform Casale Media to determine the visitor's interests based on pages visits, content clicked and other actions on the website. session
sd Openx 3rd party cookie that registers data on visitors such as IP addresses, geographical location and advertisement interaction. This information is used optimize the advertisement on websites that make use of OpenX.net services. session
sync Connexity A session cookie used to show relevant ads to a user on a site based on their interests. session
tap.php Rubicon Project Used to register anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. session
tluid Triplelift Set by Triplelift as a uniques user ID to collect anonymous information about the user browsing habits. 3 months
tluidp 3lift 3rd party cookie used to uniquely identify users across webpages for advertising purposes 3 months
unifiedScriptVerified Softtek Cookie used to track and store the pages you visit on our website in order to better serve your interests. session
UserMatchHistory LinkedIn These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn's marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting. 30 days
uuid2 App Nexus Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 3 months
XANDR_PANID Adnxs Microsoft's cookie used to store a unique randomly generated value that enables the Platform to distinguish browsers and devices. persistent
xuid 3lift This cookie stores the user ID. This ID will subsequently be available on bid requests to this member. session

 

 

Softtek uses cookies for user experience, marketing and analytical purposes. We will only share non-identifiable information with third parties if you accept advertising and analytical/performance cookies.

 

How to disable cookies?

All browsers allow you to make changes to disable the setting of cookies. This is why most browsers offer the ability to manage cookies, to gain more precise control over privacy.
These settings are located in the "options" or "preferences" of your browser menu.

Below, you can find the links of each browser to disable cookies by following the instructions:

Internet Explorer (https://goo.gl/iU2wh2)

  • In the tools menu, select "Internet Options".
  • Click the privacy tab.
  • You can configure privacy with a cursor with six positions that allows you to control the number of cookies that will be installed: Block all cookies, High, Medium High, Medium (default level), Low and Accept all cookies.

Mozilla Firefox (https://goo.gl/QXWYmv)

  • At the top of the Firefox sale click on the Tools menu.
  • Select Options.
  • Select the Privacy panel.
  • In the Firefox option you can choose Use a custom configuration for the history of to configure the options.

Google Chrome (http://goo.gl/fQnkSB)

  • Click the menu on the toolbar.
  • Select Settings.
  • Click On Mostar Advanced Options.
  • In the "Privacy" selection click the Content Settings button.
  • In the selection of Cookies, you can configure the options.

Safári (https://goo.gl/dQywEo)

  • In the settings menu select the "Preferences" option.
  • Open the privacy tab.
  • Select the option you want from the "block cookies" section.
  • Please remember that certain features and full functionality of the Website may not be available after disabling cookies.

If you do not wish to be tracked by cookies, Google has developed an add-on to install in your browser which you can access at the following link: http://goo.gl/up4ND.

Cookies on mobile devices

Softtek also uses cookies or other storage devices on mobile devices.

As in computer browsers, mobile device browsers allow you to make changes to privacy options or settings to disable or delete cookies.

If you wish to modify the privacy options follow the instructions specified by the developer of your mobile browser.

Below, you can find some examples of the links that will guide you to modify the privacy options on your mobile device:

To opt-out from Linkedin, Google or NextRoll cookies

  • To opt-out of cookies from LinkedIn, check your LinkedIn settings page and to learn more read their Cookie Policy.
  • Additionally, of disabling cookies, you opt-out you can install the Google Analytics Opt-out Add-on, which prevents Google Analytics from collecting data about website visits.
    Learn more at: http://www.google.com/analytics/learn/privacy.html.
  • NextRoll, may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit you to block such technologies. For this reason, you can use the following third party tools to decline the collection and use of information for the purpose of serving you interest based advertising.
    • The NAI’s opt-out platform: http://www.networkadvertising.org/choices/
    • The EDAA’s opt-out platform: http://www.youronlinechoices.com/

Further information regarding our Cookie Policy

We may modify this policy from time to time in order to be in compliance with the legal, regulatory and operational requirements.

 

Acceptance, configuration or rejection of cookies

You can click on the "Configure" button to select which cookies you’ll accept.

You can click on the "Accept All" button to accept all cookies.

You can click on the "Reject All" button to reject analytcis, functionality, and advertising cookies. Only strictly necessary cookies are enabled.

Please email us if you have any questions about our use of cookies.

  1. Europa: dpo.emea@softtek.com
  2. Colômbia: habeasdata@softtek.com
  3. Resto do mundo: privacy@softtek.com

 

Last modification: Aug 2024.