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CASE STUDY/ GAMING

Powering a record-breaking AAA video game launch with cloud scalability

Digital Transformation Service | Agile Portfolio Evolution
| NextGen IT Operations

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About the customer

A global leader in video game publishing, known for developing and distributing some of the most popular gaming franchises in the world.

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US $5B+ revenue

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100+ video game titles

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500M+ players worldwide

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Business challenges

Launching a major online multiplayer game demands scalable infrastructure and uninterrupted performance. But this AAA title became an overnight sensation—surpassing even the high-end projections typically set by a seasoned global publisher. With infrastructure sized for more modest demand and no auto-scaling capabilities in place, limits were quickly reached as millions of players logged on—putting gameplay stability and live services at immediate risk.

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AWS instances were reserved ahead of time based on demand projections.

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No auto-scaling functionality, leading to capacity constraints as player numbers surged.

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Risk of downtime and degraded gameplay due to maxed-out infrastructure.

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Need to preemptively detect and resolve capacity issues before player impact.

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How Softtek comes into play

Softtek has been a trusted technology partner to the client for over 15 years, supporting the reliability and scalability of its online gaming infrastructure. When this title dramatically outpaced demand projections, we were brought in to rapidly scale operations and migrate services to the cloud. Through cloud automation, observability, and scalable deployment strategies, we ensured the game could support millions of concurrent players, prevent service disruptions, and deliver a smooth gameplay experience from launch onward.

Supported dynamic, containerized scaling through a Kubernetes-based deployment.

Enabled automated cloud provisioning to accelerate cloud infrastructure deployment, using Terraform.

Activated 2,300 pre-configured Kubernetes pods to expand capacity in real time for millions of players.

Enabled real-time observability and automated scaling to resolve bottlenecks proactively.

Leveraged reserved AWS instances to support traffic surges and ensure continuous uptime.

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Business impact

When player demand for this game surged beyond projections, our client had the means to quickly expand capacity, automate cloud scaling, and deliver uninterrupted gameplay.

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2 billion identity and commerce transactions handled per day with no performance degradation.

Target

50% increase in capacity elasticity, supporting scaling for future game launches.

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99.9% gameplay availability since launch.

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Improved live service reliability in daily operations.

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Scalable foundation for future demand and growth.

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