A Fortune 500 global beverage company producing and distributing premium beer, wine, and spirits across international markets.
50+ years in the market
US $10B+ revenue
100+ unique brands
Despite relying on a wide range of digital platforms to drive sales, the client faced growing friction between business and IT. Overlapping tools and inconsistent terminology made it hard to align on a single source of truth, while poor documentation and lack of governance left IT unable to prioritize or scale commercial needs.
Embed Agile practices to improve alignment, accountability, and clarity between business goals and IT execution.
Unify the sales enablement ecosystem by reducing feature overlap, aligning terminology, and eliminating tool redundancies.
Standardize delivery processes across teams to ensure consistency from requirements gathering to deployment.
Enhance and maintain custom applications used by field sales teams, distributors, restaurant partners, and others tied to sales execution.
Following the launch of seven direct-to-consumer brands through a dedicated product development center, Softtek expanded its role into sales execution. We now lead end-to-end development of sales enablement tools, embedding Agile practices and a product-centric mindset to drive alignment and a unified vision. As of 2025, the engagement continues with a hands-on, cross-functional approach.
Platform architecture optimization: Helped streamline and consolidate overlapping features across sales, forecasting, and reporting tools—improving consistency and aligning with the Enterprise Architecture team’s goals.
Product-centric development and operation: Owned the full lifecycle from intake through development, testing, maintenance, and support—ensuring delivery readiness and seamless handoff.
Agile transformation and enablement: Trained client teams in SAFe, aligned stakeholders on prioritization practices, and improved documentation and cross-team collaboration.
Broad service scope: Provided front- and back-end development, QA (manual and automated), Agile coaching, and release management using feature flag strategies.
Accelerated time-to-value through live in-market testing and an iterative rollout of core capabilities like payment, analytics, and omnichannel readiness.
By introducing a scalable product team model and embedding Agile practices, Softtek helped the client bridge gaps between business and IT—leading to faster delivery, clearer priorities, and more consistent platforms. Today, the client sees the partnership not just as a way to get things done, but as a catalyst for lasting change across the organization.
Improved production incident response times from weeks to days.
Achieved predictable, 15-day sprint-based release cycles.
Consistent alignment with Enterprise Architecture team.
$3M annual savings from redundant platform consolidation.
